Performance Marketing

Brand: Sphinx (Luxury Lab-Grown Diamond Jewelry)

Location: Ahmedabad

Work Type: Full-Time | On-site | In-House

Sphinx is a premium lab-grown diamond jewelry brand under Sherly Jewels (40+ years legacy). We blend ethical luxury, modern design, and personalized client experiences. We are scaling fast and looking for a data-driven performance marketer to own our digital growth.

We are looking for a Performance Marketing Specialist who will:

• Run end-to-end paid advertising
• Manage e-commerce website operations
• Optimize conversions and ROAS
• Handle orders, tracking, and customer journey
• Work closely with the founder, content team, and operations team

This is a high-responsibility role with direct impact on brand revenue and growth.

You will be responsible for:

Paid Ads Management

• Plan, execute & optimize campaigns on:
• Meta (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max)
• YouTube Ads (optional but preferred)
• Budget management and daily performance monitoring
• A/B testing creatives, audiences, and funnels
• Retargeting strategy (website visitors, video viewers, cart abandoners, etc.)
• Lookalike audience building
• Monthly performance reporting and insights

KPIs You'll Own

• ROAS
• CAC (Customer Acquisition Cost)
• Conversion Rate
• Cost per Lead
• Website traffic growth
• Revenue from paid ads

You will manage:

• Shopify / Website backend
• Product uploads, descriptions, pricing updates
• Inventory updates
• Order processing & coordination with operations team
• Tracking shipments
• Handling returns/exchanges
• Setting up discount codes, offers & festival campaigns
• Conversion Rate Optimization (CRO)
• Website analytics (Google Analytics, Meta Pixel, Google Tag)

You will work with:

• Content team for ad creatives
• Photographer / videographer for shoots
• Founder for strategy & launches
• Operations team for fulfillment
• Customer support team for queries

You should be able to:

• Brief creative requirements
• Suggest ad ideas
• Align campaigns with brand calendar (festivals, launches, sales)

You must have:

• 24 years experience in performance marketing
• Hands-on experience with:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Shopify (preferred)
• Strong Excel skills
• Basic understanding of luxury branding
• Analytical mindset
• Ability to work under deadlines

• Experience with jewelry, luxury, or D2C brands
• Experience with email marketing (Klaviyo)
• Experience with influencer collaborations
• Knowledge of UTM tracking
• Knowledge of conversion funnels

• Competitive salary (based on experience)
• Performance-based incentives
• Opportunity to build a luxury brand
• Work closely with the founder
• Growth potential in brand & leadership