About Noa
Noa is a VC-backed early-stage D2C startup building a root-cause, inside-out weight management platform for Tier-2 women.
India is heading toward a metabolic health crisis, with obesity and lifestyle disorders rising rapidly beyond metro cities. Most women are left navigating unsafe, confusing, and unsustainable solutions.
At Noa, we combine research-backed formulations with behavior-led systems to help women lose weight sustainably and improve long-term metabolic health.
If you care about building real consumer impact — not vanity wellness marketing — this is worth building.
Role Overview
We're looking for a performance-first marketer who understands how to drive revenue through Meta & Google.
This role is not for someone who only runs ads.
You should understand:
- what makes people buy
- how creatives impact CAC
- how to improve conversion rates
- how to scale winning ads aggressively
- how to think like a business owner, not a media buyer
You will work closely across:
- ads
- landing pages
- creative strategy
- creators/UGC
- retention hooks
- conversion optimization
The goal is simple:
Drive profitable growth.
Key Responsibilities
1. Own Paid Acquisition (Meta + Google)
- Manage and scale Meta & Google campaigns
- Optimize for CAC, ROAS, CVR and revenue
- Monitor funnels and identify conversion drop-offs
- Improve landing page and ad performance
- Scale winning campaigns aggressively
- Pause poor-performing campaigns quickly
2. Creative Strategy for Performance
- Identify which creatives are converting
- Ideating and directing content creation for ads/reels
- Work with creators/editors to produce ad creatives
- Build hooks, angles, and offers that improve conversions
- Continuously test new messaging and formats
3. Work with UGC & Creators
- Coordinate with UGC creators/influencers
- Source performance-driven content
- Help manage creator briefs and outputs
- Ensure fast turnaround of creatives
4. Experimentation & Execution
- Run structured experiments weekly
- Test audiences, hooks, offers, creatives, landing pages
- Make fast decisions based on data
- Execute with speed and ownership
Who This Is Ideal For
- 2-4 years in D2C performance marketing
- Strong hands-on experience with Meta Ads
- Comfortable managing budgets and scaling campaigns
- Understands short-form ad creatives deeply
- Has worked in consumer startups/D2C brands
- Thinks commercially, not just creatively
Traits We Value
- Revenue-first mindset
- High ownership
- Fast execution
- Strong bias for action
- Analytical thinking
- Strong consumer understanding
- Comfortable in fast-moving startup environments
What This Role Is NOT
This is not:
- a pure branding role
- a social media management role
- an SEO/content writing role
- a corporate marketing role
This role is for someone obsessed with:
- conversions
- sales
- CAC
- scaling winners
Working Style
- Work from office (Gurgaon)
- 5 days Work from office, Saturday - WFH
- High ownership, high autonomy
- Outcomes over activity
Growth Trajectory
Performance Marketing Manager → Senior Performance Marketer → Growth Lead
As Noa scales, this role can evolve into owning larger growth charters and team management.
Selection Process
- Screening Questions Over Whatsapp (3-5mins)
- First Round over Gmeet (45mins-1hr)
- Practical Assignment
- Face to Face Round (Office)
