Performance Marketing Manager – Real Estate

Job Title: Performance Marketing Manager – Real Estate

Company: BD Green Pvt. Ltd.  

Location: Greater Noida / Noida (On-site Preferred)  

Experience: 3+ Years  

Employment Type: Full-Time

About BD Green  

BD Green is a fast-growing real estate company with premium commercial and residential projects including Pi City Center, Delta Square, and upcoming developments in Greater Noida.

We are looking for a results-driven performance marketer who can generate high-quality leads, optimize campaigns, and directly contribute to sales growth.

Role Overview  

You will own end-to-end digital lead generation across platforms. Your primary focus will be to drive qualified leads, reduce CPL, and improve conversions.

This is a high-ownership role where you'll work closely with leadership and sales teams.

Key Responsibilities

Paid Advertising (Core Focus)

- Plan, execute, and scale campaigns on Meta Ads and Google Ads  

- Build and optimize lead generation funnels  

- Run retargeting and audience segmentation strategies  

- Perform A/B testing on creatives, copies, and landing pages  

- Continuously optimize campaigns for CPL and conversions  

Lead Generation & Funnel Management

- Drive high-quality leads for commercial and residential projects  

- Improve lead-to-site visit and site visit-to-booking conversion rates  

- Work closely with sales team to improve lead quality  

Social Media (Support Role)

- Oversee content direction for Facebook, Instagram, and LinkedIn  

- Ensure content aligns with lead generation goals  

- Suggest reels and short-form video ideas  

WhatsApp & Email Marketing

- Execute WhatsApp campaigns and follow-up sequences  

- Manage lead nurturing funnels  

- Run email campaigns for launches, offers, and investor updates  

Analytics & Reporting

- Track performance metrics (CPL, CTR, conversions, ROI)  

- Share weekly and monthly reports  

- Identify scaling opportunities and improve underperforming campaigns  

Required Skills (Must Have)

- Strong hands-on experience in Meta Ads Manager  

- Expertise in Google Ads (Search + Remarketing)  

- Proven track record in lead generation campaigns  

- Understanding of performance marketing funnels  

- Basic knowledge of WhatsApp and email marketing tools  

- Good copywriting and creative understanding  

- Data-driven mindset with analytical thinking  

Preferred Skills

- Experience in real estate marketing  

- CRM tools like Zoho or LeadSquared  

- Landing page optimization knowledge  

- Basic SEO understanding  

KPIs / Performance Metrics

- Monthly qualified leads  

- Cost per lead (CPL)  

- Site visit generation  

- Conversion contribution  

- Campaign ROI  

Salary  

₹40,000 – ₹60,000 per month + performance incentives  

Why Join BD Green

- Fast-growing real estate brand  

- High ownership role  

- Direct work with leadership  

- Performance-driven growth opportunities