Job Title: Performance Marketer
Location: Gurugram, India (onsite)
Salary Range: 4.8 LPA - 8 LPA
About iQuanta:
iQuanta is India's leading e-learning platform for MBA and other competitive exams. Established in 2016, we have built a thriving community of over 6 lakh aspirants, with 10,521+ IIM calls and 1,000+ IIM converts in just 6 years. With our innovative dual pedagogy, 24/7 doubt-solving, and highly engaging programs, we are revolutionising the way students learn. iQuanta is also expanding into other segments, including JEE, NEET, and Study Abroad.
Qualifications:
- Drive consistently profitable performance across all paid marketing channels by maintaining strong ROAS and conversion efficiency.
- Ensure a steady flow of high-quality leads that meet the company's qualification benchmarks and contribute to monthly sales targets.
- Develop and execute a continuous creative testing strategy, including new ad copies, visuals, and formats, to improve campaign outcomes.
- Conduct daily campaign optimisation through budget reallocation, bid adjustments, audience refinement, and performance-based scaling.
- Deliver clear and actionable performance reports with insights, trends, and recommendations to guide strategic decisions.
- Implement ongoing A/B testing of campaigns, audiences, and landing experiences to achieve incremental improvements in cost efficiency and conversion quality.
Required Skills & Experience:
- Strong hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, and relevant analytics tools.
- Expertise in performance optimisation, funnel analysis, and media planning.
- Ability to work with data, derive insights, and make quick decisions based on real-time performance.
- Creative reasoning for ad testing and understanding what drives user attention and conversion.
- Strong communication skills and the ability to work in a fast-paced, target-oriented environment.
Preferred Qualifications:
- Experience working in EdTech or high-ticket lead-generation industries.
- Knowledge of tracking tools, CRM integrations, and attribution models.
- Understanding of remarketing funnels and behavioural targeting.
