Job Description
Location: Bangalore or Delhi
Department: Business Development
We are looking for a data-driven and ROI-focused Performance Marketer to lead
paid acquisition efforts across digital platforms. The ideal candidate will be
responsible for driving scalable growth through performance channels like Meta,
Google, and other paid platforms while optimizing CAC, ROAS, and overall
marketing efficiency.
Key Responsibilities:
Campaign management:
Build, manage, and scale paid acquisition campaigns across channels
including Facebook/Meta Ads, Google Ads, Sharechat, etc.
Manage full-funnel campaigns (Awareness Consideration Conversion
Retargeting)
Scale winning campaigns while maintaining target ROAS/CAC
Data Analysis & Optimization:
Monitor KPIs: CPA, ROAS, CTR to optimize campaign performance through
data-driven adjustments and audience targeting.
Build daily/weekly performance reports and dashboards
Analyse funnel performance and suggest optimization strategies
Conduct cohort analysis and customer segmentation
Budget Management:
Own and manage campaign budgets to ensure maximum efficiency and ROI.
A/B Testing:
Conduct continuous A/B testing on ad creatives, landing pages, and audience
segments to improve performance.
Collaboration:
Work with content and creative teams to align messaging and improve ad
effectiveness.
Required Skills & Qualifications
25+ years of experience in performance marketing (E-commerce/D2C
preferred)
Strong hands-on experience in Meta Ads & Google Ads
Deep understanding of:
o Pixel tracking, GTM, GA4
o Attribution models
o Conversion API (CAPI)
Strong analytical skills (Excel/Google Sheets required)
Experience handling monthly ad budgets of
