Performance Marketer Real Estate (Meta Ads & Google Ads)

Company Description

GRQ Digital Private Limited (Grow Real Quick) is a dynamic digital marketing agency based in India, serving businesses across the globe. At GRQ, we specialize in driving impactful online growth through creativity, strategy, and cutting-edge tools. Our team excels in various digital marketing services, including search engine optimization, social media management, ad campaign management, content creation, and website development. We are committed to transforming digital challenges into success stories for businesses worldwide, all with a fun and engaging approach to drive results.

Role Description

This is a full-time hybrid role for a Performance Marketer specializing in Meta Ads and Google Ads, based in Gurugram with some flexibility for work from home. You will manage and optimize digital advertising campaigns on platforms like Meta (Facebook, Instagram) and Google to achieve performance marketing goals. Key tasks include developing and executing advertising strategies, monitoring campaign performance, analyzing data for actionable insights, and maintaining advertising budgets to achieve ROI targets. Collaboration with the broader marketing and creative teams to create compelling ad creatives and strategies is also integral to this role.

We are looking for a data-driven Performance Marketer to own our digital acquisition strategy across Meta (Facebook/Instagram) and Google Ads. You will be responsible for building high-intent funnels that don't just generate leads, but drive actual site visits and bookings for our luxury/residential real estate projects.

The ideal candidate has a hacker mindsetconstantly testing new creatives, landing pages, and audience segments to stay ahead in the competitive Gurgaon property market.

• Campaign Management: End-to-end execution of Meta Ads (Lead Forms & Conversion) and Google Ads (Search, Display, and Performance Max).
• Lead Quality Optimization: Implement advanced targeting (interest-based, lookalikes, and intent-based keywords) to filter out junk leads and focus on high-net-worth individuals (HNIs).
• Funnel Mastery: Manage and optimize landing pages (A/B testing) to improve the lead-to-qualified-lead ratio.
• Creative Strategy: Work closely with the design team to brief and iterate on ad copies and visuals that resonate with property buyers (lifestyle imagery, floor plans, offer-based hooks).
• Tracking & Analytics: Setup and manage Meta Pixel, Google Tag Manager (GTM), and Offline Conversions to track the journey from Click to Site Visit.
• Budgeting: Manage monthly ad spends efficiently to ensure a low Cost Per Lead (CPL) and Cost Per Site Visit (CPSV).
• Reporting: Deliver weekly and monthly performance audits, providing actionable insights rather than just raw data.

• Experience: 23 years in hands-on Performance Marketing.
• Platform Expertise: Expert-level knowledge of Meta Ads Manager and Google Ads.
• The Real Estate Edge: Prior experience managing real estate campaigns (residential/commercial) is a significant advantage. Familiarity with Gurgaon's micro-markets (Golf Course Ext. Rd, New Gurgaon, Dwarka Expressway) is a plus.
• Analytical Mindset: Proficient in Google Analytics (GA4) and Microsoft Excel for data slicing.
• Urgency: We are looking for an immediate joiner (within 015 days).
• Communication: Strong ability to coordinate with the sales/CRM team to get feedback on lead quality and adjust campaigns in real-time.

• Hybrid Work: Enjoy the balance of working from home and our Gurgaon office.
• Scale: Work with significant monthly budgets and premium real estate inventories.
• Impact: Direct visibility into how your campaigns drive the company's bottom line.