Performance Marketer

Job Title: Performance Marketer

Location: Gurugram, India (onsite)

Salary Range: 4.8 LPA - 8 LPA

About iQuanta:

iQuanta is India's leading e-learning platform for MBA and other competitive exams. Established in 2016, we have built a thriving community of over 6 lakh aspirants, with 10,521+ IIM calls and 1,000+ IIM converts in just 6 years. With our innovative dual pedagogy, 24/7 doubt-solving, and highly engaging programs, we are revolutionising the way students learn. iQuanta is also expanding into other segments, including JEE, NEET, and Study Abroad.

Qualifications:

• Drive consistently profitable performance across all paid marketing channels by maintaining strong ROAS and conversion efficiency.
• Ensure a steady flow of high-quality leads that meet the company's qualification benchmarks and contribute to monthly sales targets.
• Develop and execute a continuous creative testing strategy, including new ad copies, visuals, and formats, to improve campaign outcomes.
• Conduct daily campaign optimisation through budget reallocation, bid adjustments, audience refinement, and performance-based scaling.
• Deliver clear and actionable performance reports with insights, trends, and recommendations to guide strategic decisions.
• Implement ongoing A/B testing of campaigns, audiences, and landing experiences to achieve incremental improvements in cost efficiency and conversion quality.

Required Skills & Experience:

• Strong hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, and relevant analytics tools.
• Expertise in performance optimisation, funnel analysis, and media planning.
• Ability to work with data, derive insights, and make quick decisions based on real-time performance.
• Creative reasoning for ad testing and understanding what drives user attention and conversion.
• Strong communication skills and the ability to work in a fast-paced, target-oriented environment.

Preferred Qualifications:

• Experience working in EdTech or high-ticket lead-generation industries.
• Knowledge of tracking tools, CRM integrations, and attribution models.
• Understanding of remarketing funnels and behavioural targeting.