You Should Apply If You Have
- Expertise in media mix optimization and analytics in a D2C growth startup.
- Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
- Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App
- Strong skills building advanced dashboards for real-time reporting.
- A data-driven mindset focused on measuring and optimizing campaign performance.
- A passion for scaling businesses, supported by an entrepreneurial spirit.
- Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
- Knowledge of A/B testing, incrementality studies, and channel optimization.
- Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
- Skills in identifying and testing innovative approaches to capture market demand.
- Proven track record of working across teams to share insights and drive results.
Skills Required
- Bachelor's/Master's degree in Marketing, Business Analytics, or related fields.
- Experience in marketing analytics, performance marketing, or MarTech.
- Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, GA4 & able to do media mix optimisations basis incrementality
- Proficiency in Excel or Google Sheets
- Strong analytical skills for deriving actionable insights from large datasets.
- Expertise in A/B testing, lift studies, and performance tracking.
- Excellent communication and stakeholder management.
What will you do
- Lead data-driven strategies to drive growth across D2C and eCommerce channels.
- Develop and automate dashboards for performance monitoring and insights.
- Oversee campaign optimization across platforms like Meta, and Google.
- Manage marketing budgets to maximize ROI through targeted campaigns.
- Collaborate with internal and external stakeholders for seamless project execution.
- Stay updated on trends and leverage analytics for strategic decision-making.
Work Experience
Minimum 2 years experience in analytics-focused marketing roles within D2C or eCommerce.
