About The Role
We are looking for an
Associate Manager - PR (Lifestyle) who understands the nuances of
storytelling in lifestyle, luxury, and beauty ecosystems, and can drive consistent, high-impact media visibility for our clients.
This role is ideal for someone who brings
strong media relationships, editorial instinct, and execution ownership across lifestyle-led narratives.
Key Responsibilities
- Lead PR strategy and execution for lifestyle, luxury, and beauty/D2C brands
- Build and drive story angles, media pitches, and brand narratives
- Own day-to-day media relations and ensure consistent coverage across top-tier publications
- Leverage existing journalist and editor relationships to secure meaningful placements
- Identify trend-led opportunities for brand visibility (seasonal, cultural, industry-led)
- Manage client communication and ensure timely delivery of PR outcomes
- Mentor junior team members and oversee execution quality
What We're Looking For
Must-Have- 3–5+ years of experience in PR (agency preferred)
- Strong exposure to Lifestyle, Luxury, Beauty, or D2C brands
- Proven media connections across:
- Lifestyle publications
- Fashion & beauty media
- Digital and print platforms
- Ability to independently build and sell stories to media
- Strong writing skills (pitches, notes, opinion pieces)
- Understanding of what makes a story media-worthy
What Will Not Work
- Profiles with only social media / digital marketing experience
- Candidates with no active media relationships
- Execution-only profiles with no storytelling or pitching experience
What Will Set You Apart
- Strong understanding of luxury and cultural storytelling
- Ability to convert brand objectives into media narratives
- Existing relationships with top-tier editors and journalists
- Experience handling founder profiling and thought leadership
Skills: lifestyle brands,media outreach,public relations strategy,d2c,public relations,media pitches,press release submission,storytelling,media coverage
