Social Media Manager

Role Overview

A luxury-focused brand is hiring a Social Media Specialist for an immediate-start role. The position centers on creating premium social content, managing brand presence across platforms, and driving measurable business outcomes rather than vanity metrics such as likes or follower count

Job Title:

Social Media Specialist/ Social Media Manager(Immediate Start)

Luxury Brand Focus | Data-Driven | Outcome-Oriented | Creator First Mindset

Job Brief:

This role requires a Social Media Specialist who understands luxury aesthetics, can build visually refined brand storytelling, and uses analytics to improve campaign performance. The role is designed for someone who can contribute quickly, make data-backed decisions, and focus on building brand awareness, increasing brand recall and top-of-mind awareness while also influencing conversions, return on ad spend, customer acquisition cost, and engagement quality instead of surface-level metrics.

Key Responsibilities:

• Create and manage visually polished social media content across key platforms, including short-form video, static creatives, captions, and campaign assets that reflect luxury brand standards.
• Build and execute content calendars and campaign plans aligned with brand and business goals.
• Manage community interactions with a tone suited to premium audiences and maintain brand consistency in every response.
• Monitor platform trends, competitor activity, and changes in audience behavior to improve content and campaign efficiency.
• Collaborate with design, content, and marketing teams to ensure strong creative execution and measurable outcomes.
• Collaborate with external agencies, give clear and critical feedback, and ensure timely delivery of creatives.
• Research and track what the competition is doing and work to stay ahead through sharper creative and faster execution.
• Understand community sentiment within the watch community in India and globally, and respond with relevant, audience-aware content and engagement.
• Quality-check all copy and captions, and understand the difference between mass-market storytelling and luxury storytelling.

Required Skills and Qualifications

• 1-3 years of experience in social media management, preferably for luxury, lifestyle, fashion, watch, jeweler, or premium consumer brands.
• Strong understanding of luxury aesthetics, including premium visual language, exclusivity, craftsmanship storytelling, and high-end brand presentation.
• Proven ability to use analytics tools such as Meta Business Suite, Google Analytics, and platform insights to guide strategy and optimization.
• Strong English verbal and writing skills, with the ability to write clearly, edit sharply, present ideas confidently, and adapt tone for brand, community, and internal stakeholders.
• Strong understanding of social media algorithms and platform changes ,including how content ranking signals, watch time, engagement, relevance, and format preferences affect performance across major platforms.

Preferred Candidate Profile

The ideal candidate combines creative taste with analytical discipline and thinks like a creator rather than just a brand manager. Specifically, they should:

• Understand platforms like a creator: Know how Instagram, LinkedIn, YouTube algorithms work; understand what makes content stop the scroll, get saved, shared, or commented on organically.
• Know what works in practice: Have hands-on experience creating viral or high-performing content; understand hooks, storytelling structure, timing, pacing, and visual storytelling that resonates
• Balance brand and creator mindset: Maintain luxury brand standards while leveraging creator-style authenticity, trends, and native platform behaviors
• Stay ahead of trends: Intuitively sense emerging formats, audio trends, meme culture, and content styles before they saturate; adapt without making the brand feel corporate or inauthentic
• Think in content, not just campaigns: Approach daily posting with a creator's intuition — knowing when to push hard and when to let content breathe organically.

This person understands that premium branding requires restraint, consistency, and detail, while strong social performance depends on measurable outcomes, creator instincts, and continuous optimization — not vanity-led reporting or textbook social strategy.