Social Media Manager

Position: Social Media Manager 

Location: Mumbai (On-Site) 

Experience: 3–5 Years 

ABOUT US 

Founded in 1979, NIRU is infused with a family spirit and a passionate commitment to creating a positive impact on people and our planet. Our embedded mission of Spreading Happiness in every creation and interaction, with love and transparency, guides us to our purpose of forging a Happy & Sustainable Supply Chain.

THE ROLE 

As NIRU continues to grow its digital presence, we are looking for a sharp, self-driven Social Media Manager to own and evolve our complete social and digital communication ecosystem. 

This is a hands-on role for someone who thinks strategically and executes independently, from content ideation to publishing, campaign planning to community management, analytics to creative direction. You will leverage AI tools and emerging technologies to enhance creativity, efficiency, research, and digital storytelling. 

You will work closely with stakeholders across regions, departments, and leadership teams; collaborating with internal teams, agencies, and vendors to bring ideas to life while maintaining consistency across all touchpoints. 

Additionally, you will play a foundational role in building the digital identity of our upcoming private jewelry collection; defining its voice, aesthetic, and online presence from the ground up. Beyond social, this role extends to broader marketing initiatives: campaign planning, collaborations, events, and digital activations. 

We are looking for someone with a strong instinct for luxury brand communication, visual storytelling, and culturally resonant content. Someone who can seamlessly manage strategy, execution, coordination, and performance in one. 

WHAT YOU'LL OWN 

Social Media Strategy & Brand Storytelling 

• Develop and execute social media strategies aligned with NIRU's brand identity and business objectives. 
• Translate cultural moments, audience insights, and emerging trends into elevated, meaningful brand communication. 

Content Creation & Execution 

• Own end-to-end content creation across Instagram, LinkedIn, and other relevant platforms. 
• Conceptualize, write, design, schedule, and publish content independently — including captions, stories, reels, campaign ideas, and visual narratives aligned with our luxury positioning.  

Marketing & Campaign Support 

• Support broader brand and marketing initiatives including launches, partnerships, exhibitions, and events. 
• Develop marketing collateral, presentations, and communication assets across digital and offline touchpoints. 

Shoot Coordination & Creative Direction 

• Plan and direct photo and video shoots as required. 
• Coordinate with photographers, designers, editors, agencies, and internal teams to bring campaigns and visual narratives to life. 

Community Management & Engagement 

• Manage audience interactions; DMs, comments, and overall digital community presence with professionalism and brand sensitivity. 

Performance Marketing & Analytics 

• Track content and campaign performance across platforms using Meta Business Suite, Instagram Insights, Google Analytics, and other relevant tools. 
• Pull actionable insights to continuously optimize content strategy and campaign outcomes. 
• Prepare structured monthly performance reports with clear, data-driven recommendations. 

Content Systems & Organization 

• Maintain content calendars, asset libraries, templates, and workflows to ensure consistency, quality, and operational efficiency across all digital touchpoints. 

YOU'RE A GREAT FIT IF YOU 

–  Have strong aesthetic sensibilities and a refined visual instinct. 

–  Understand luxury, fashion, jewelry, or premium audiences and communicate with nuances. 

–  Possess a deep understanding of branding, marketing, and social ecosystems and can translate brand objectives into impactful communication. 

–  Write refined, culturally relevant, and on-brand copy with ease. 

–  Are highly organized, proactive, and detail-obsessed; equally comfortable creating, coordinating, analyzing, and problem-solving. 

–  Thrive in dynamic environments, managing multiple projects, teams, and ideas simultaneously. 

–  Stay ahead of social trends, platform updates, AI tools, and evolving digital culture. 

WHAT WE'RE LOOKING FOR 

–  3–5 years of experience in social media, digital marketing, branding, or content roles. 

–  Prior experience with luxury, jewelry, fashion, lifestyle, or premium brands is strongly preferred. 

–   Sound understanding of marketing campaigns, brand activations, and digital promotions. 

–  Excellent copywriting and communication skills; clear, refined, and compelling. 

–  Hands-on proficiency with Canva, Adobe Suite, Meta Business Suite, scheduling tools, analytics platforms, and AI-powered creative and marketing tools.  

–  Ability to independently manage content calendars and campaign execution end-to-end.  

–  Strong visual sense and exceptional attention to detail. 

–  Photography and/or videography skills are a plus. 

–  A portfolio showcasing content, campaigns, and social media work is required. 

HOW TO APPLY 

Hit apply on this job post or send your resume and portfolio (required) to: 

[Confidential Information] with the subject line: Social Media Manager – [Your Name]