Social Media Manager

Location: Juhu, Mumbai

Experience: 3–5 years

Industry: Luxury Real Estate

Timings: Monday - Saturday

About the Role

We are looking for a creative and performance-driven Social Media Manager to lead digital presence for a luxury real estate brand. The role focuses on Instagram growth, high-end content, paid campaigns, lead generation, brand partnerships, and agency coordination, with an emphasis on maintaining a refined, premium brand identity.

This role requires a balance of aesthetic sensibility, marketing strategy, and performance analytics.

Key Responsibilities

Social Media Management & Content Strategy

• Own and manage the brand's social media pages, including content planning, posting schedules, captions, and engagement strategy.
• Conceptualise and execute campaigns aligned with project launches, branding, and lead-generation goals.
• Ensure a consistent luxury visual identity across all social media creatives and formats.
• Work with designers or create social media graphics that reflect premium brand aesthetics.

Paid Campaigns, Ads & Lead Generation

• Plan and run Instagram and Meta ad campaigns to generate qualified real estate leads.
• Optimise ad creatives, targeting, budgets, and performance to maximise ROI and cost-per-lead efficiency.
• Track and analyse campaign performance, generate insights, and improve conversion rates.
• Coordinate with sales and CRM teams to ensure proper lead flow and follow-ups.

Brand Campaigns & Partnerships

• Execute brand campaigns, collaborations, and partnerships with influencers, luxury brands, and lifestyle partners.
• Identify and manage influencer marketing opportunities aligned with the brand's positioning.
• Support co-branded campaigns, events, and digital collaborations to enhance brand visibility.

Agency Coordination & Vendor Management

• Coordinate with creative, media, and digital agencies for content creation, campaign execution, and ad performance.
• Ensure agencies deliver high-quality creatives aligned with brand tone, timelines, and campaign goals.
• Manage approvals, briefs, feedback loops, and output quality.

Analytics, Reporting & Optimisation

• Monitor social media performance metrics, including reach, engagement, follower growth, leads, and conversions.
• Prepare monthly performance reports and insights for internal stakeholders.
• Continuously test and refine content formats, ad creatives, and campaign strategies.

Requirements

• 3–5 years of experience in social media marketing, preferably in real estate, luxury, lifestyle, or premium brands.
• Strong hands-on experience with:

Instagram campaigns and page management

Social media graphics and content creation

Paid ads (Instagram / Meta) and lead generation

Agency coordination and influencer partnerships

• Strong aesthetic sense and understanding of luxury branding and storytelling.
• Proficiency in Meta Business Suite, Ads Manager, Canva / Adobe tools (or working with designers).
• An analytical mindset with the ability to interpret campaign data and optimise performance.
• Excellent communication, coordination, and project management skills.