PLEASE READ BEFORE APPLYING
If you are applying to 20 jobs a day using the same CV, this role is not for you.
We are not looking for someone who:
- Just schedules posts
- Copies trending reels without thinking
- Uses ChatGPT to sound smart, but can't show real work
We are looking for someone who thinks, builds, and owns social media like a brand, not a posting machine.
ABOUT THE ROLE
You'll be managing and shaping content for:
- Gaze & Grow Media (strategy-led branding & marketing agency)
- Amental health & counselling brand (sensitivity matters)
This role requires:
- Creative thinking
- Strategic clarity
- Emotional intelligence
- Strong visual + copy sense
WHAT YOU WILL DO
- Create monthly content calendars (not random posts)
- Build clear content pillars for each brand
- Translate brand philosophy into social narratives
- Understand why a post exists - not just what to post
- Plan grid-level feed aesthetics
- Ideate reels (hooks, angles, scripts - not just trends)
- Work with designers/video editors (or create basic visuals yourself)
- Maintain brand tone, voice, and visual consistency
- Think beyond likes (trust, recall, positioning)
- Posting, scheduling, and coordination
- Performance tracking & basic insights
- Suggest improvements based on data
THIS ROLE IS NOT FOR YOU IF:
- You rely entirely on AI tools to generate ideas
- You cannot explain why you chose a content idea
- You have never worked with real brands or businesses
- You think social media is only about trends
YOU ARE A GREAT FIT IF:
- You have managed brand pages (agency or in-house)
- You can show your thinking, not just output
- You understand storytelling + branding
- You're comfortable taking ownership and responsibility
PORTFOLIO IS MANDATORY
Your portfolio must include at least one of the following:
- Social media decks or content strategy presentations
- Brand pages you have managed (with explanation of your role)
- Feed planning or visual direction samples
- Any campaign or brand-led work you're proud of
No portfolio = automatic rejection
COVER LETTER IS MANDATORY
We don't want generic cover letters.
Your cover letter must answer:
Why should YOU be selected for this role over others
If this is missing or clearly AI-generated, your application won't be considered.
COMPENSATION:
- Competitive and aligned with experience
- Growth-oriented role with creative ownership
- Clear learning curve + brand exposure
To confirm you have read this JD carefully, start your cover letter with the words:
Intent over trends.
Email your application to [Confidential Information]
