Job Title: Social Media Manager & Community Builder
Location: Remote
Role Type: Full Time
About TalentGum :
TalentGum is a fast-growing global e-learning platform launched in 2021 with a mission to redefine extracurricular education for children. We help children discover confidence, creativity, and communication skills through expert-led live online courses in public speaking, music, dance, art, and chess.
With a 4.6/5 Google rating, 40,000+ learners, and a presence in 60+ countries, TalentGum is trusted by parents worldwide to support the holistic development of children aged 5 to 14 years.
Role Overview:
We're looking for a Social Media Manager with strong content instincts and community-building experience. This role is focused on driving engagement, nurturing conversations, and building long-term parent communities that contribute organically to brand trust, growth, and customer acquisition.
This is not a passive posting role. It is for someone who enjoys interacting with audiences, building relationships, and shaping how a brand shows up every day.
Key Responsibilities :
- Content & Engagement
- Plan and execute engaging content across platforms such as Instagram, Facebook, and YouTube.
- Create vibrant, relatable, and value-driven content tailored to parents and children.
- Collaborate with internal teams to develop content ideas aligned with brand and growth goals
- Stay updated on content formats, trends, and engagement-led storytelling styles
- Actively engage with audiences through comments, DMs, and community interactions
- Social Media Management
- Own TalentGum's social media calendars and posting cadence
- Monitor performance and optimize content for higher engagement
- Maintain consistent brand voice and messaging across platforms
- Live & Interactive Content (Part of the Role)
- Support and occasionally host live or interactive formats such as Instagram Lives, AMAs, or Q&A sessions
- Coordinate with instructors or team members for live sessions and campaigns
- Community Building & Alternative Platforms
- Build TalentGum's presence on community-driven platforms such as Reddit and Quora
- Initiate and participate in meaningful discussions around parenting, learning, and child development
- Help grow and nurture communities that can evolve into loyal brand advocates
- Establish TalentGum as a trusted, value-first voice rather than a promotional brand
- Growth & Brand Advocacy
- Work closely with the growth team to align community and content efforts with acquisition goals
- Translate community insights into content ideas and engagement strategies
- Support organic referrals and word-of-mouth growth through community trust
What We're Looking For:
Must-Have
- Experience managing social media pages for a brand
- Strong understanding of engagement-driven content
- Good written and visual storytelling skills
- Comfortable participating in live or interactive content when required
- Ability to build and nurture online communities
Good-to-Have
- Experience with Reddit, Quora, or discussion-led platforms
- Background in ed-tech, parenting, or consumer communities
- Familiarity with basic analytics and content performance tracking
Why Join TalentGum
- High ownership and creative freedom
- Opportunity to build communities, not just social pages
- Direct impact on brand trust, engagement, and growth
- Work on a purpose-driven product for children and parents
