Role Overview
We are looking for a creative and proactive Social Media Executive who understands how content works on different platforms, especially LinkedIn, Instagram and YouTube. The ideal candidate should have strong content writing skills and a good sense of trends, storytelling and audience engagement.
Key Responsibilities
- Create engaging and high-quality content for LinkedIn, Instagram, and YouTube
- Build and execute LinkedIn content strategies
- Write captions, post copies, hooks, and basic scripts for reels & YouTube videos
- Plan content calendars and ensure timely posting
- Research trends, hashtags, and formats to improve reach & engagement
- Coordinate with design/video teams for creatives
- Monitor performance, insights, and suggest improvements
- Maintain brand voice and consistency across platforms
Required Skills & Qualifications
- Strong content writing skills
- Good understanding of LinkedIn growth & content formats
- Hands-on experience with Instagram & YouTube
- Basic understanding of reels, shorts and long-form video content
- Creative mindset with attention to detail
- Ability to work independently and manage multiple platforms
