Role Overview
We are hiring a Senior Content Writer (AI-Era) who understands how modern content works across:
- Google Search & Discover
- AI Search (Google AI Mode / SGE)
- LLM platforms (ChatGPT, Gemini, Perplexity)
- Social & Performance Marketing channels
The role goes beyond traditional writing the candidate must create AI-readable, SEO-optimized, conversion-focused content that improves visibility across search engines and AI answer platforms.
You will help scale organic growth and brand authority for global eCommerce brands.
Core Responsibilities
- AI-Optimized Content Creation
Create high-quality content designed for both humans and AI systems, including:
- Blogs & buying guides
- Landing pages & product pages (PDP)
- Email marketing campaigns
- Social media captions
- Paid ad copy (Google & Meta)
- Case studies & promotional pages
Write content structured for:
- Featured snippets
- AI summaries
- Conversational search queries
- Zero-click searches
2. SEO + LLM Content Optimization
- Create SEO-friendly content using natural keyword integration.
- Optimize content for:
- Semantic search
- Topic clusters
- Entity-based SEO
- Question-answer formats
- Structure content so AI models can easily extract answers.
- Improve brand visibility in AI-generated responses.
3. AI Content Strategy Execution
- Work with SEO & other Marketing teams to build content clusters around for Ecommerce Brand like
- Home dcor / Personalized products
- Seasonal campaigns
- New product launches
- Convert search intent into high-conversion content.
4. Multi-Brand & Global Content Ownership
Across global domains:
USA | UK | AU | CA | IN | NZ
Adapt tone, cultural context, and messaging for international audiences.
5. AI Tools & Workflow Integration
Use AI tools responsibly to improve productivity while maintaining human-quality output.
Expected usage:
- AI-assisted research & ideation
- Content outlining
- Content optimization
- Performance improvement analysis
Human editing and originality remain mandatory.
6. Conversion-Focused Marketing Content
- Write content aligned with marketing funnels:
- Awareness
- Consideration
- Conversion
- Retention
- Collaborate with Paid Media and Email teams for campaign messaging.
7. Editorial & Content Operations
- Execute content as per organic content calendar.
- Manage turnaround timelines.
- Proofread and maintain brand consistency.
- Update website content based on marketing requirements.
Required Skills (AI-Era Content Skills)
SEO & Content
- Strong understanding of modern SEO (Topical Authority, Search Intent)
- Experience with keyword research & on-page optimization
- Ability to write conversion-focused copy
AI & LLM Understanding
Candidate should understand:
- How AI search engines interpret content
- Writing for conversational queries
- Structured content formatting
- Prompt-assisted workflows
- AI content quality evaluation
Tools Knowledge (Preferred)
- Google Search Console
- Ahrefs / SEMrush
- SurferSEO / Clearscope (or similar)
- ChatGPT / Gemini / AI writing tools
- CMS platforms (WordPress or similar)
Writing Skills
- Ability to adapt multiple brand voices
- Strong storytelling + marketing psychology
- Excellent proofreading ability
- Attention to detail
Desired Candidate Profile
- Bachelor's degree in Journalism / Marketing / Communication or equivalent experience.
- 48 years experience in digital or eCommerce content marketing.
- Experience writing for international audiences preferred.
- Comfortable in fast-growing performance-driven environment.
Key KPIs (AI-Era Performance Metrics)
- Organic traffic growth
- AI visibility (content appearing in AI answers)
- Blog engagement metrics
- Conversion rate improvement from content
- Content delivery timelines
- Keyword & topic coverage growth
Bonus Skills (Highly Preferred 2026 Ready)
- Experience with AI-first SEO strategies
- Understanding of Google Discover optimization
- Schema/content structuring knowledge
- Content repurposing for multi-channel distribution
- Basic analytics interpretation
