Senior Associate

Job Description: Apps NBA Sales Representative

Role Overview - We are looking for a highly motivated, tech-savvy Apps NBA Sales Representative to join our pre-sales and market-expansion team. In this specialized role, you will focus on identifying, qualifying, and engaging prospective mobile application advertisers and brands looking to scale their app user acquisition (UA), engagement, and retention strategies.

Acting as the critical initial point of contact, you will analyze high-potential app portfolios, evaluate their alignment with our digital advertising solutions, and seamlessly route qualified enterprise opportunities to our direct sales teams.

Key Responsibilities

● Target App & Lead Discovery: Research and identify high-potential mobile apps (iOS & Android) across various verticals (E-commerce, FinTech, Gaming, Entertainment) that would benefit from our digital advertising ecosystem.

● Pre-Sales Outreach & Qualification: Drive outbound outreach (via phone, email, and LinkedIn) to target App Marketing Managers, Growth Leads, and UA Directors. Evaluate their current app marketing infrastructure and compatibility.

● App Performance Needs Assessment: Conduct strategic needs assessments to uncover prospects pain points regarding mobile attribution, user acquisition fraud, or engagement bottlenecks.

● Seamless Deal Routing: Match the qualified app advertiser with the appropriate senior internal sales team, coordinating a flawless transition by setting up initial strategy appointments or feeding rich insights directly into CRM systems.

● Data-Driven Signal Tracking: Monitor market signals such as recent app funding rounds, category ranking spikes, or expansion triggers to time outreach for maximum conversion.

Candidate Requirements

● Experience: 1–3 years of experience in pre-sales, inside sales, or business development roles. Direct experience working within the Mobile App Ecosystem (MMP, Mobile Ad Networks, or App Push/MarTech) is strongly preferred.

● Domain Knowledge: Strong foundational understanding of mobile app marketing dynamics, including key metrics like CPI (Cost Per Install), CPA, LTV, ROAS, and retention rates.

● Tool Familiarity: Comfortable using or discussing mobile tracking/attribution frameworks (e.g., AppsFlyer, Adjust, Branch), CRM platforms, or analytical planning setups.

● Communication Skills: Exceptional verbal and written communication skills with the confidence to articulate complex technical ideas (like SDK integrations or attribution models) in a clear, narrative-focused manner.

● Education: Graduate or Master's degree (MBA in Marketing or International Business is a major plus).