Senior Marketing Associate

About The Role

We are looking for a highly ownership-driven Senior Marketing Associate to manage and scale marketing operations for our portfolio of mobile apps. The ideal candidate should have strong hands-on experience in app growth, user acquisition, campaign optimization, reporting, and performance marketing.

This role requires someone who can independently manage day-to-day marketing execution with minimal hand-holding while driving measurable growth outcomes across app platforms.

Key Responsibilities

• Manage and optimize Google App Campaigns (UAC) and Apple Search Ads
• Drive app installs, user acquisition, retention, and growth initiatives
• Monitor and improve key performance metrics such as ROAS, CAC, CPI, and retention
• Prepare structured campaign reports, trackers, and performance insights
• Coordinate with internal stakeholders, platform POCs, and creative teams
• Execute and evaluate A/B tests, creative experiments, and growth initiatives
• Maintain app listing hygiene and support ASO initiatives
• Analyze campaign performance using tools like Firebase, AppsFlyer, Google Analytics, and Adjust
• Stay updated with platform changes, industry trends, and algorithm updates
• Support operational oversight and reporting management for junior associates
  
  

Required Skills

• Strong hands-on experience with Google App Campaigns / UAC
• Strong hands-on experience with Apple Search Ads
• Experience in Mobile App Marketing & User Acquisition
• Strong understanding of ROAS, CAC, CPI, and app growth funnels
• Experience with Firebase, AppsFlyer, Google Analytics, Adjust, or similar tools
• Good analytical, reporting, and problem-solving skills
• Strong understanding of app creatives and marketing experiments
• Excellent ownership and execution mindset
  
  

Preferred Qualifications

• Experience with Meta Ads
• Exposure to international markets (US, UK, Tier-1 countries)
• Experience in subscription-based apps
• Exposure to Web-to-App, DSPs, Reddit, or influencer-led growth
• Experience working across both Android and iOS ecosystems
• Strong ASO understanding
  
  

Eligibility Criteria

• Must have managed significant campaign budgets
• Startup or app-based company experience preferred
• Candidates with strong app growth and performance marketing exposure will be prioritized