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Sales Manager – Beer (Off-Trade), Delhi
Company: Chaar Craft Brewing Pvt Ltd.
Location: New Delhi, India (on-site / field)
Type: Full-time
Reports to: Director
About us
Chaar Craft Brewing Pvt Ltd. in a part of Pacific Spirits group. The Group has been part of India's beverage story since 1994 — from pioneering canned beer to brewing some of the country's best-known names. We're now building the next chapter with two beers people are excited about: Stroh's Detroit Strong, the iconic American brand in 500 ml cans, and CHAAR, our homegrown craft label. We're looking for a Sales Manager to put both brands in the hands of Delhi's drinkers.
The role
You'll own off-trade sales for Stroh's Detroit Strong and CHAAR across your Delhi territory — getting our cans into more stores, more chillers, and in front of more shoppers. This is a hands-on, in-the-market role for someone who knows the Delhi liquor trade and loves building it outlet by outlet.
What you'll do
- Drive primary & secondary sales of Stroh's Detroit Strong (500 ml cans) and CHAAR across off-trade retail — liquor vends, retail outlets, and wholesalers
- Grow relationships with retailers, counter staff, and distributors to drive billing and reorders
- Expand outlet coverage and distribution (numeric and weighted) across your territory
- Secure visibility — shelf and chiller placement, POS/merchandising, and planogram compliance at every outlet
- Plan and execute trade schemes, promotions, and in-store activations, and track their impact
- Manage distributor stock, ordering, and timely replenishment to avoid out-of-stocks
- Hit monthly volume, distribution, and visibility targets
- Track competitor pricing, schemes, and launches, and share market intelligence with the team
- Operate within Delhi excise regulations and ensure compliant trade practices
What you'll bring
- 3–5 years in off-trade / retail field sales, ideally in beer, alcobev, or FMCG
- Hands-on knowledge of the Delhi liquor retail trade and distributor networks
- A track record of hitting volume and distribution targets
- Strong relationship-building and negotiation skills
- Comfort being in the field daily, with outlet visits across Delhi and willingness to travel within the city
- Graduate degree
Bonus points
- Existing relationships with Delhi liquor retailers and distributors
- Experience launching or scaling a new beer / alcobev brand
- Familiarity with Delhi excise norms and licensing
- Comfort with sales data and reporting tools
What success looks like in year one
- Stroh's Detroit Strong and CHAAR available and visible across your territory's key outlets
- Month-on-month growth in volume and active outlets
- Strong distributor and retailer relationships that make us a priority brand
How to apply
Apply here on LinkedIn, or send your CV to [Confidential Information]
Job ID: 148377799
Skills:
Ms Office, Doctor calling, Field Sales, Target Achievement, Relationship management, Product detailing, Prescription audit, Sales Reporting, Market Survey, Competitor Analysis, Retail chemist visits, Good Comm Skills, Negotiation Skills, CRM reporting
Skills:
CRM proficiency, Product Knowledge, Sales negotiation skills
Skills:
Basic understanding of interior materials and pricing, Client handling and presentation skills, Strong communication and negotiation skills, Knowledge of interior design services, Sales closing ability
Skills:
Data-driven decision-making, Team leadership and people management, Sales and negotiation skills
Skills:
Ms Office, Relationship management and customer handling expertise, Strong sales and negotiation skills, Good understanding of medical devices and hospital procurement processes, Excellent communication and presentation abilities, Proficiency in CRM tools, Ability to work independently and achieve aggressive sales targets
We don’t charge any money for job offers
