Sales Executive

Prabal Ply is a new plywood manufacturing brand of Ram Raj Plywood Pvt Ltd, founded in 2022 and manufacturing out of Baneswarpur, South 24 Parganas, West Bengal. We are built on the foundation of consistent quality, durability, and strength — every sheet that leaves our factory is made to one standard. We are looking for people who want to join us early in our journey as we grow to become one of the largest plywood brands in India.

Position: Sales Executive — Purba Medinipur

Department: Sales & Distribution

Reports To: Regional Manager

Location: Purba Medinipur — all blocks, towns, and rural markets

Working Days: 6 days a week (Monday to Saturday)

Type: Full-Time, Permanent, Field-Based

Compensation: Fixed Salary as per industry standards

This is a pure field role — 6 days a week in the market across Purba Medinipur. The Sales Executive will manage existing Prabal Ply dealers, support the Regional Manager in appointing new dealers, and drive secondary sales by actively engaging carpenters, contractors, interior designers, and furniture OEM makers. Beyond routine dealer servicing, this person is expected to constantly hunt for opportunities — new project sites, new leads, new contacts — and bring them to the table.

We are looking for a hustler. Someone who does not wait for orders to come in but goes out and creates demand. Every day in the market is a chance to find a new project site, a new carpenter cluster, a new contractor, or a new furniture maker. The person who treats the market as their office and every conversation as a potential lead is who we want.

Dealer Management & Primary Sales

•        Service and manage the existing dealer network — regular visits, relationship building, order booking, and payment follow-up

•        Ensure dealers maintain adequate stock of the full product range — push for both width (all SKUs) and depth (sufficient quantity)

•        Communicate pricing, schemes, and new product launches to dealers promptly

•        Resolve dealer complaints quickly — quality claims, delivery delays, damaged goods

New Dealer Appointment

•        Identify gaps in dealer coverage — uncovered towns, blocks, growing markets, and new commercial areas

•        Scout potential dealer candidates, assess their capability, and present them to the Regional Manager

•        Help newly appointed dealers get started — initial stocking, product training, and connecting them with local carpenters and contractors

Secondary Sales & Influencer Engagement

•        Regularly visit carpenters across the territory — they are the primary influencers for plywood brand choice

•        Engage building contractors on new constructions, renovations, and commercial fit-outs

•        Connect with interior designers and architects — present product range, provide samples, and get the brand specified

•        Build ongoing relationships with small and mid-size furniture OEM makers

•        Organise carpenter meets, product demos, and small events at dealer counters

Project Site Hunting & Lead Generation

•        Constantly look for active and upcoming project sites — residential, commercial, institutional, and interior renovation

•        Visit project sites, identify the decision maker, and pitch the product directly

•        Share all leads and large-order opportunities with the Regional Manager for joint follow-up

•        Track all leads in daily reporting — site, location, contact person, requirement, status, next action

Market Intelligence & Reporting

•        Track competitor activity — pricing, new launches, dealer appointments, schemes, and market share shifts

•        Maintain accurate daily sales reporting — dealer visits, orders booked, secondary sales activities, and project leads

•        Follow up on dealer payments and ensure collections are on time as per agreed credit terms

•        Submit accurate and genuine TA bills and expense reports — all claims must be verifiable

•        Graduate in any discipline

•        2–5 years of field sales experience in the building materials industry — plywood, laminates, hardware, paints, tiles, sanitaryware, or similar

•        Preferably from the plywood industry, with existing understanding of the dealer–carpenter–contractor ecosystem

•        Strong working knowledge of the Purba Medinipur market — key towns, dealer clusters, carpenter hubs, and ongoing construction activity

•        Own two-wheeler with valid driving licence — essential for daily market coverage

•        Comfortable with extensive daily travel across the district, 6 days a week

•        Good communication skills in Bengali and Hindi; basic English helpful

•        Self-driven and proactive — finds opportunities without being told what to do every day

•        Honest and disciplined — accurate reporting, genuine expense claims, no shortcuts

•        Existing relationships with plywood dealers, carpenters, or contractors in the territory

•        Experience in new dealer appointment and channel development

•        Familiarity with plywood grades, specifications, and BIS standards

•        Experience with furniture OEM makers or project/institutional sales

•        In the market 6 days a week — every day counts, every visit has a purpose

•        Primary sales targets achieved consistently

•        Measurable increase in carpenter, contractor, and interior designer engagement

•        Dealer network expanding with new appointments every quarter

•        Steady pipeline of project site leads — not waiting for projects to come to you

•        Collections on time with minimal overdue outstanding

To apply, send your CV to [Confidential Information] or call +91 90380 80287

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