At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient's mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect
Leading strategic marketing for Robotics, Technology and Capital Product business in India, responsible for developing and implementing marketing plan and promotional programs for entire Product Portfolio. Partnering with Regional and Global Marketing Group and Medical Education Department and the local Sales team to define group marketing strategy.
How You'll Create Impact
Principal Duties & Responsibilities
Strategy/Business Plan/Budget/New Product Launch Management
- Develop strategic Marketing Plan for the Robotics, Technology and Capital Product Segment
- Establish local launch plans including, pricing, targeting positioning and promotion.
- Develop marketing objectives, strategies & promotion programs basis business plan and effective execution for both existing and new products.
- Develops methods to evaluate the effectiveness of promotion and advertising programs and make recommendations for improvements or changes as necessary
- Prepare regular report on marketing activities, product launches, promotion, strategies to achieve sales targets and monitoring of competitors activities.
Strat Plan & Budgeting
- Analyse Market potential, build brand plans & prepare 5 year strat plan and annual operating plans
- Create annual segment marketing budget
Forecast/Projections/E&O Management
- Analyzes market trends and sales potential and review sales forecasts for use in planning and inventory control.
- Improve projections and take accuracy by identifying opportunities and threats in a timely manner
- Review forecasts for new product developments and originate plans and objectives to continually be competitive with or ahead of market needs.
- Planning & Allocation of new Instruments and tracking productivity of existing sets.
Field Visits/Customer Relationships/Conferences
- Support sales in product promotion plans and to remain aware of product requirements and new market opportunities. Develop and maintain technical expertise and contacts with key surgeons and customers
- Liaises with the National and Regional Sales heads of the SBU to ensure ongoing understanding of marketing issues/opportunities through regular interaction and attending sales meetings
- Planning and coordination to support local/regional/national conventions and professional exhibitions to maintain company image and remain aware of product requirements and new market opportunities.
Training & Education (Internal & External)
- Conduct product training programs to help building up a professional sales force with advanced selling skills and product know-how. Work closely with and assist MedEd to develop HCP education programs which align with the segment strategy.
- Develops and maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction and industry educational meetings.
Compliance
- Ensures all business activities comply with relevant Acts, legal demands, corporate policies and ethical standards Key driver in preparation and planning for regional launch of new products
This is not an exhaustive list of duties and may not necessarily comprise all of the essential functions for purposes of the ABP.
What Makes You Stand Out
- Strong communication and presentation skills
- Commercial Acumen
- Result Orientation
- Strong with Inter-personal and team working skills
- Tenacity
Your Background
The Successful Candidate Must Possess The Following
Graduate with Full-Time Post Graduation in Management/Marketing
The candidate must have the following level of experience in, or knowledge of:
- Strong experience of dealing with senior stakeholder and customers
- Experience in New Product Launch and strategy planning
- 5-6 years of experience in medical devices industry in marketing role, preferably in capital selling
Travel Expectations
50% of the time.
EOE/M/F/Vet/Disability
