Position Overview
We are seeking a dynamic and experienced Performance Marketing Specialist to lead our marketing efforts in media planning, paid media, and SEO. The ideal candidate will have a proven track record of driving successful performance marketing campaigns, a deep understanding of digital advertising platforms, and a passion for leveraging data to optimize campaign performance.
Key Responsibilities
- Media Planning: Develop and implement comprehensive media plans to achieve marketing objectives and maximize ROI.
- Paid Media: Oversee the execution of paid advertising campaigns across various digital channels, including but not limited to Meta, e-commerce, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic advertising platforms.
- SEO (Search Engine Optimization): Lead the SEO strategy to improve organic search visibility and drive qualified traffic to our digital properties. Collaborate with cross-functional teams to ensure alignment with content strategies, website optimizations, and technical SEO best practices.
- Campaign Management: Manage end-to-end campaign execution, including budget allocation, audience targeting, ad creatives, bid management, and performance tracking.
- Data Analysis and Optimization: Utilize data analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve campaign effectiveness and efficiency.
- Stakeholder Communication: Partner closely with internal stakeholders, including product marketing, content, design, and sales teams, to align on marketing objectives, priorities, and messaging.
- Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in performance marketing to drive innovation and maintain a competitive edge.
Qualifications
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field; MBA or advanced degree preferred.
- Experience in performance marketing, with a focus on media planning, paid media, and SEO.
- Proven track record of driving measurable results through successful performance marketing campaigns.
- Deep understanding of digital advertising platforms (e.g., Meta, Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and manage stakeholders.
- Creative thinker with a passion for problem-solving and continuous improvement.
- Experience in the martech industry or working with martech solutions is a plus.
