Role Overview
We are looking for a Part-Time Performance Marketing Specialist to manage paid media campaigns for one client across multiple digital platforms. The role focuses on campaign execution, optimization, and performance reporting.
Key Responsibilities
- Plan, launch, and manage campaigns across up to 5 digital platforms.
- Monitor performance and optimize budgets, audiences, creatives, and campaign hooks.
- Conduct A/B testing to improve campaign performance.
- Prepare weekly/monthly performance reports with insights and recommendations.
- Attend regular meetings to review campaign performance and next steps.
- Available from 10:00 - 7:00 PM Indian time
Requirements
- Strong knowledge of Google Ads and Meta Ads.
- Strong analytical skills with a data-driven approach.
- Experience in performance marketing and campaign optimization.
- Proactive mindset with the ability to identify improvement opportunities.
- Ability to work independently and attend performance review meetings.
- Engagement
