Performance Marketing Specialist

TL;DR: We're looking for a hands-on Performance Marketing Specialist to join the paid media team for a global D2C Brand offering science kits and STEM products for kids and adults. You'll own day-to-day campaign execution across Meta, Google, and TikTok, working on real consumer budgets targeting the US market. If you're 2–4 years into your paid media career and want to grow inside a global D2C brand with genuine learning opportunities, this is the role.

• Location: Fully-remote
• Role type: Full-time, fully remote | 2:00 PM to 11:00 PM IST

About the opportunity

You'll be joining a flat, collaborative team and reporting directly to the Performance Marketing Lead. This isn't a role where you wait to be told what to do. The Lead runs a daily alignment call and expects you to come in with ideas, flag issues early, and take real ownership of execution. There's no micromanagement here, which means there's also genuine room to grow. The US is the primary market, and the paid media function is central to how both brands grow. You'll be working with a combined paid media budget that scales from $90–95K/month in steady state to $250–300K/month during peak season.

What you'll do

• Build, launch, and manage paid campaigns end-to-end across Meta, Google, and TikTok, from brief to live to optimisation
• Monitor daily performance against CPA and CAC targets, adjusting bids, pacing, and creative rotation to keep campaigns healthy
• Write ad copy and collaborate with an in-house designer on creative assets
• Set up and improve conversion tracking, including offline tracking
• Deliver daily performance reports and communicate clearly with stakeholders on what's working, what isn't, and what's next
• Coordinate with the broader internal marketing team to stay aligned on strategy
• Proactively identify new growth opportunities across paid channels and bring them to the table

Who We're Looking For

• 2–4 years of hands-on paid media experience, you've managed campaigns independently, not just supported someone else doing it
• Solid, proven experience across Meta Ads and Google Ads is non-negotiable
• TikTok Ads experience is a plus as this channel is a significant part of the mix
• Strong analytical instincts, you're comfortable reading performance data, building pivot tables, and drawing conclusions without being prompted
• Excellent written and verbal English a must as you'll be writing ad copy and communicating regularly with a UK and US-based team
• You flag problems before they escalate and bring solutions, not just observations
• You're in learning mode, you're hungry to develop, not someone who's already plateaued

Bonus points if you have

• Experience with subscription-based products or D2C/B2C brands
• Background or genuine interest in edtech or consumer education
• Exposure to Bing, Display, or Programmatic advertising
• Familiarity with Google Analytics and standard conversion tracking tools