Performance Marketing Specialist

Company Description

Talknlock redefines digital marketing by delivering innovative solutions that enhance brand visibility and user engagement. As experts in digital marketing and product management for both websites and mobile apps, we focus on creating intuitive and functional user experiences. Leveraging data-driven insights, agile methodologies, and customer-centric strategies, we ensure that products and campaigns meet market demands and exceed expectations. At Talknlock, we are committed to driving growth, increasing conversion rates, and aligning our goals with those of our clients to achieve outstanding results.

About The Role

We are looking for a result-oriented Performance Marketing Specialist who can plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in running ROI-driven campaigns, generating quality leads, and scaling brand performance through data-driven strategies.

Candidates with prior experience in a marketing or advertising agency will be preferred.

Key Responsibilities

• Plan and execute paid marketing campaigns on;
• Meta Ads (Facebook & Instagram)
• Google Ads
• YouTube Ads
• LinkedIn Ads (preferred)
• Generate high-quality leads and maximize ROAS (Return on Ad Spend)
• Monitor campaign performance, budgets, and daily reporting
• Conduct audience research, competitor analysis, and keyword planning
• Optimize campaigns through A/B testing, retargeting, and funnel improvements
• Coordinate with the creative and content team for ad creatives and copies
• Track campaign performance using tools like:
• Google Analytics
• Google Tag Manager
• Meta Business Suite
• Prepare weekly and monthly performance reports
• Stay updated with the latest digital marketing trends and platform updates

Required Skills

• Strong understanding of Performance Marketing concepts
• Hands-on experience with Meta Ads & Google Ads
• Knowledge of conversion tracking, pixels, and analytics
• Good analytical and problem-solving skills
• Experience in lead generation and e-commerce campaigns
• Ability to manage multiple campaigns simultaneously
• Excellent communication and reporting skills

To Apply

Send your resume and portfolio/campaign details to:

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