Company Description
ISSC is hiring for its member firm GetCompanion (www.getcompanion.in) for a full time role.
Role Description
This is a full-time, on-site role for a Performance Marketing Specialist located in Gurugram. We are looking for a data-obsessed Performance Marketing Specialistto lead growth for clients brand. Your mission is simple but challenging: maximize the brand's reach and conversions while relentlessly optimizing for the lowest possible Cost Per Acquisition (CPA).
You will own the entire funnelfrom strategizing Meta and YouTube ad campaigns to fine-tuning our SEO and tracking every dollar spent across platforms. If you enjoy beating the algorithm and find satisfaction in a high-performing dashboard, we want to talk to you.
What You Will Actually Do (Daily):
- Meta Ads Execution:Set up, monitor, and daily-optimize Instagram/Facebook campaigns. You will handle audience testing (A/B), creative swapping, and manual bidding.
- Google & YouTube PPC:Build and manage Search and Video campaigns. You will perform daily keyword mining, negative keyword scrubbing, and bid adjustments.
- Technical SEO:Execute on-page optimizations, fix crawl errors, and manage backlink outreach. No fluffjust ranking results.
- The Plumbing (Tracking):Manually set up Google Tag Manager (GTM), Meta Pixel events, and GA4 conversions. If the data is wrong, you fix it.
- Performance Analysis:Provide raw, honest data on spend vs. results. You will be expected to identify exactly where money is being wasted within 48 hours of a campaign launch.
Required Technical Hard Skills:
- Platform Mastery:3+ years of hands-on experience in Meta Ads Manager and Google Ads (PPC).
- Analytics:Ability to build custom reports in GA4 and Looker Studio.
- SEO Tools:Proficiency in SEMrush, Ahrefs, or similar for execution, not just monitoring.
- Copywriting:Ability to write high-converting ad copy for Meta and Google headlines.
Why You
- Increment of 20% from current salary
- Lunch on the house
- Annual 20% bonus
- 3 annual offsites
Media Buying, Search Engine Optimization (SEO), Google Ads, Facebook Ads Manager and Web Analytics
