Company: Diglip 7 Tech Pvt Ltd
Location: Remote (India)UAE Market Focus
Employment Type: Full-Time
Industry: Healthcare (Dubai)
About the Role
We are looking for a results-driven senior performance marketing specialist to scale paid advertising for our polyclinics in Dubai.
This is NOT a traffic role.
Your success will be measured by:
- Cost per qualified patient lead
- Number of confirmed bookings
- Return on ad spend (ROAS)
If you are obsessed with performance, data, and real business outcomes, we want to talk to you.
What You Will DoGoogle Ads (Primary Focus)
- Plan, launch, and optimize high-intent Google Search campaigns
- Run Call Ads and location-focused campaigns for Dubai
- Perform deep keyword research targeting patient intent
- Reduce Cost Per Lead (CPL) continuously
- Build and manage negative keyword lists
Meta Ads (Supporting Funnel)
- Run Meta lead generation and remarketing campaigns
- Build audience segmentation strategies
- Test creatives and ad hooks for healthcare offers
- Develop retargeting funnels (website + WhatsApp)
Conversion Tracking & CRO
- Set up and manage:
- Google Tag Manager
- GA4 events
- Call tracking
- WhatsApp conversion tracking
- Work with team to improve landing page conversion rates
- Run A/B tests on ads and landing pages
Local Market Optimization (Dubai)
- Execute hyper-local targeting strategies
- Optimize for call and appointment conversions
- Support Google Business Profile traffic via ads
- Analyze UAE patient behavior trends
Performance Reporting
- Share weekly performance reports
- Provide data-backed scaling recommendations
- Identify wasted ad spend and fix quickly
- Maintain strict CPL targets
Must-Have Requirements
- 3+ years hands-on Google Ads experience (Search heavy)
- Proven lead generation track record
- Strong experience with conversion tracking setup
- Experience managing 3L+/month ad budgets
- Highly analytical and data-driven mindset
- Ability to partially overlap with UAE working hours
Nice to Have (Preferred)
- Healthcare/clinic marketing experience
- UAE or GCC campaign experience
- Landing page CRO knowledge
- WhatsApp funnel experience
- Call-heavy campaign experience
How Your Performance Will Be Measured
- Cost per qualified lead
- Cost per booked patient
- Lead-to-booking conversion rate
- ROAS
- Reduction in wasted spending
Why Join Us
- Work on real performance marketing (not vanity metrics)
- Manage international (Dubai) campaigns
- High ownership and growth opportunity
- Performance-driven culture
Compensation
25,000 50,000/month + performance bonus
To apply: Share your resume.
