Description
We are seeking a Performance Marketing Specialist to join our dynamic team in India. The ideal candidate will have a strong background in digital marketing with a focus on paid advertising and performance analysis. You will be responsible for driving traffic and conversions through effective marketing strategies and optimizing campaigns to achieve business goals.
Responsibilities
- Develop and execute performance marketing strategies to drive traffic and conversions for Edtech company or industry.
- Manage and optimize paid advertising campaigns across various platforms including Google Ads, Facebook Ads, and LinkedIn.
- Analyze campaign performance and generate reports to track KPIs and ROI.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Conduct A/B testing and implement findings to improve campaign performance.
Skills and Qualifications
- 3-5 years of experience in performance marketing or related field.
- Proficiency in Google Analytics, Google Ads, Facebook Ads , Meta ads Manager, and other digital marketing tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Understanding of SEO, SEM, and social media marketing strategies.
- Excellent communication and collaboration skills.
- Bachelor's degree in Marketing, Business, or related field.
