Performance Marketing Manager

Performance Marketing Manager Meta & D2C Growth | Remote (India) | Freelance | Focused on ROAS, CAC & Scalable Revenue

Role Overview

• We are hiring a Performance Marketing Manager (Meta Ads) to drive scalable, revenue-focused growth for Sommer Beauty, a premium color cosmetics brand.
• This role requires deep expertise in D2C performance marketing, Meta Ads scaling, funnel optimisation, and creative-led conversion strategy.
• The focus is not only on increasing purchases, but on improving ROAS, customer acquisition efficiency, repeat purchase behaviour, and overall revenue performance.
• The ideal candidate must be comfortable diagnosing performance bottlenecks across the funnel from ad creative to landing page to checkout and building structured, data-backed campaigns to unlock profitable scale.
• Mandatory: Prior hands-on experience working with an Indian color cosmetics brand.

Responsibilities

Set up, manage, and optimise Meta Ads (Facebook & Instagram) for D2C revenue growth

Build full-funnel acquisition strategies

(Awareness Consideration Conversion Retention Re-engagement)

Scale winning campaigns while maintaining target ROAS and CAC efficiency

Lead creative testing across hooks, formats, messaging, UGC, and storytelling

Run structured A/B tests across audiences, creatives, placements, and bidding

Analyse core ecommerce metrics: ROAS, CPA, CVR, AOV, LTV

Improve retargeting & retention to increase repeat purchases and reduce blended CAC

Identify and reduce wasted spend / low-intent traffic without limiting scale

Collaborate on landing pages, offers, and funnel optimisation

Share weekly performance reports with insights and action plans

Stay updated with Meta changes, D2C trends, and Indian beauty behaviour

Requirements

36 years running Meta Ads for D2C ecommerce brands

Mandatory: Experience with an Indian color cosmetics brand

Proven ability to scale ad spend profitably with strong ROAS

Strong full-funnel ecommerce understanding (beyond CPA)

Experience with Shopify analytics, attribution, pixel & event tracking

Expertise in creative strategy for beauty / consumer brands

Proficiency in Meta Ads Manager, Pixel, Conversion API, tracking setup

Strong analytical & troubleshooting skills

Ability to work independently in a fast-moving founder-led environment

Clear communication & reporting

Agency experience is a plus

KPIs

ROAS CAC CVR AOV LTV Repeat Purchase Rate Revenue from Meta

About Sommer Beauty

• Sommer Beauty is a contemporary color cosmetics brand creating high-performance, effortless essentials for everyday wear.
• We blend clean aesthetics, functional innovation, and consumer-first formulation to simplify beauty while delivering real results.
• Built for the new-age Indian consumer, the brand is driven by clarity, ease, and thoughtful performance combining reliable formulations, purposeful design, and modern storytelling.

About the Founder Sonali

• Sonali has a strong background in marketing and brand building, having started her journey early in the industry.
• She combines creative instinct with sharp performance thinking, building Sommer Beauty with a focus on product excellence, intentional storytelling, and scalable growth.
• Her vision is to create a globally relevant Indian beauty brand rooted in simplicity, clarity, and meaningful performance.
• To apply, please DM or share your portfolio + case studies.
• We're looking for someone who knows how to scale beauty brands profitably on Meta.