Performance Marketing Manager

Job Title: Performance Marketing Manager

Job Location: Mumbai

About An Abhinandan Lodha Enterprise:

An Abhinandan Lodha Enterprise, is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category-disrupting businesses built to stand the test of time.

We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption.

Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow.

About Bonito Designs:

Bonito Designs Pvt Ltd (www.bonito.in) is one of the fastest growing Start-Ups in India in the Interior Designing Industry. The Company is funded by Tomorrow Capital (www.tomorrowcapital.in). The Company has its business operations in Bangalore & Mumbai and is soon planning to expand to other metro cities. The Management team is committed to make this one of the most aspiring brand for Indian consumers and a great place to work for employees.

The Company has a very conducive working environment for employees and offers fast-track growth opportunities for deserving & committed professionals.

Role Overview:

We are looking for a results-driven Performance Marketing Manager to plan, execute, and optimize paid digital campaigns across platforms to drive high-quality leads, conversions, and revenue. The role demands strong analytical thinking, hands-on execution, and continuous optimization to improve ROI and scale growth.

Key Responsibilities:

• Plan, execute, and manage performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, Display, and other paid channels
• Drive lead generation, customer acquisition, and conversion optimization aligned with business goals
• Monitor daily performance metrics including CPL, CAC, ROAS, CTR, CVR, and optimize campaigns accordingly
• Own and manage media budgets, ensuring efficient spend and maximum ROI
• Conduct A/B testing on creatives, landing pages, audience segments, and funnels
• Collaborate with creative, design, product, and sales teams to improve funnel performance
• Analyze campaign data and present actionable insights through regular performance reports
• Track and improve website and landing page performance using tools like Google Analytics, GTM, and heat-mapping tools
• Stay updated with industry trends, algorithm changes, and best practices in performance marketing
• Manage external agencies or vendors, if applicable

Key Skills & Competencies:

• Strong hands-on experience with Google Ads & Meta Ads
• Solid understanding of performance funnels, attribution models, and analytics
• Proficiency in Google Analytics, Google Tag Manager, and Excel
• Data-driven mindset with strong analytical and problem-solving skills
• Experience in D2C, real estate, interiors, ed-tech, or high-consideration businesses is a plus
• Excellent communication and stakeholder management skills

Education:

• Bachelor's degree in Marketing, Business, or a related field
• MBA / Digital Marketing certification is an added advantage
• 47 years in performance / digital marketing