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Roles and Responsibilities:
-Build and manage acquisition campaigns across various channels including social, affiliate network, OEMs and DSPs to drive revenue and increase ROI.
-Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
-Identify marketing performance issues and work with MMP and data teams to pinpoint the root cause analysis.
-Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
-Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
-Work with creative and marketing teams to test strategies and innovation.
-Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Qualifications
-Previous work experience in a quantitative marketing role managing strategy and execution on social, affiliates, or other performance-oriented channels.
-Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
-Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
-Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
-Outstanding presentation skills.
-Excellent written and verbal communication skills.
-Strong project management skills.
-Critical thinker and creative.
-Bachelor's degree in Marketing or relevant field.
Paytm is India's largest leading payment gateway that offers comprehensive payment services for customer and merchants. We offer mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts and Digital Credit among others. We pioneered and are the leader of QR based mobile payments in India. With the launch of Paytm Payments Bank, we aim to bring banking and financial services to half-a-billion un-served and under-served Indians. Our investors include Softbank, SAIF Partners, Alibaba Group and Ant Financial. We strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our team spends hours, designing each new feature and obsesses about the smallest of details.
Job ID: 109874675
