To strategize lead the Business Development function for Transactional Products for Industry Business of SE to achieve the business revenue and growth objectives by maximizing productivity and profitability targets, with a strong focus on solutions services for North region.
Provide thought leadership for developing and executing mid to long term strategy and vision for Control Signalling, and other entry level offers of Industrial Automation for North region.
Product Lines: Control Signalling Products, Entry Level Drives, PLC and HMI range.
Key Responsibilities :
Evaluating and improving existing marketing strategies.
Interpret customer specifications, make specific product recommendations, and assist with selection of products
Targeting specific channels to promote products and services.
Analyzing market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies.
Deploying channel marketing strategies in collaboration with the marketing team, Sales Teams, and other GTM Managers.
Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
Managing all marketing campaign communications and establishing strong partner networks.
Keeping track of and implementing the latest marketing technologies and techniques.
Provide trustworthy feedback and after-sales support.
Perform GAP analysis and needs assessments, and evaluations. Determine potential learning objectives.
Evaluate the effectiveness of channels and design online competency programs, tests/evaluations for Motion business.
Work closely with the GEO location team and develop the business from GEO locations.
Travel Requirement: up to 70% travel within the region.
Training and development of the local sales team and key partners sales team.
Drive the culture of Profitable growth.
Need to drive the E-commerce business of Transactional products through partners.
Requirements :
Bachelor s degree in engineering, marketing, or in a related field.
Knowledge of industrial control products viz VFD, Soft Starters, CS offers, PLCs etc.
A minimum of two years experience in channel marketing and a total of 10-12 years experience in Automation product sales or Marketing.
In-depth knowledge of current digital marketing technologies and techniques.
Exceptional analytical and strategic thinking skills.
Advanced ability to drive creativity and innovation.
3-5 years of People Management experience is must.
Required skills.
Aggressive Creative.
Offer understanding of transactional Products.
Market Data Analysis
Channel Marketing Experience
Marketing Strategies
Marketing Campaign Management Business Development.
