Performance Marketing Manager

Responsibilities:

• Plan and execute campaigns to drive both online and offline sales.
• Optimize for key sales metrics: ROAS, Conversion Rate, AOV, Revenue per Visitor.
• Use tools like Google Analytics and e-commerce platforms for performance tracking.

• Lead paid advertising efforts to acquire new customers efficiently.
• Track CAC, CPA, and CTR across campaigns using Facebook Ads, Google Ads, and influencer/affiliate partnerships.

• Build and scale brand presence across social media and other digital channels.
• Monitor and improve Engagement Rate, Impressions, Reach, and Sentiment.
• Collaborate with influencers and content creators for brand storytelling.

• Drive organic and paid search performance.
• Analyze and improve search engine rankings, CPC, and organic traffic using Google Ads, Search Console, SEMrush, etc.

• Plan, manage, and optimize paid media campaigns across platforms.
• Track key metrics like Cost per Conversion, ROAS, Retargeting Success.
• Leverage Meta Ads, Programmatic platforms for reach and conversion.

• Design and deploy lifecycle email campaigns for engagement and retention.
• Improve Open Rates, CTR, and Email Revenue using tools like Klaviyo, Mailchimp, and Shopify integrations.

• Continuously A/B test and tweak campaigns to boost ROI.
• Analyze performance with Google Analytics, Facebook Analytics, and testing tools.

• Launch loyalty programs and remarketing campaigns.
• Monitor and improve Repeat Purchase Rate, CLV, and Churn Rate.

• Generate and present performance reports using Google Analytics, Data Studio, and other reporting tools.
• Track marketing KPIs and adjust strategy based on insights.

• Conduct competitive benchmarking and monitor trends.
• Use tools like SEMrush, SpyFu, and social listening tools for insights.

• Develop integrated marketing strategies across SEO, SEM, Paid, Organic, Social, and Email.
• Ensure consistency in messaging and user experience across touchpoints.

Requirements:

• 59 years of hands-on digital marketing experience (preferably in e-commerce or D2C).
• Proven track record in paid media, SEO/SEM, email marketing, and analytics.
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in tools like Google Ads, Meta Ads Manager, Klaviyo, SEMrush, GA4, etc.
• Experience with e-commerce platforms like Shopify, WooCommerce, or Magento is a plus.
• Excellent communication, project management, and collaboration skills.