Key Responsibilities
Paid Acquisition and Growth Marketing
- - Develop and manage mobile & web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.
- - Optimize CAC, ROAS, and conversion rates through A/B testing, audience segmentation, and creative optimization.
- - Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.
Retention and Engagement
- - Own communication strategies through push notifications, in-app messages, email,
- and SMS using CleverTap (or similar).
- - Leverage behavioral data to personalize and automate lifecycle campaigns for
- activation, engagement, and retention.
Analytics, Optimization and Performance Tracking
- Analyze campaign data using Google Analytics, Mixpanel, and attribution tools (AppsFlyer, Adjust).
- Implement predictive analytics to refine targeting, optimize bidding, and improve user segmentation.
Experience and Qualifications
- 5+ years of experience in performance marketing for B2C mobile products.
- Hands-on experience with Google Ads, Meta Ads, programmatic advertising etc.
- Expertise in CleverTap, MoEngage, or similar marketing automation platforms.
- Strong analytical and problem-solving skills with experience in A/B testing, cohort
- analysis, and attribution modeling.
- Experience working with SQL, Python, or Looker (preferred but not required).
- Ability to work cross-functionally with product, engineering, and analytics teams.
- Why Work with our client :
- Make a Global Impact: Shape AI-driven healthcare solutions that transform billions of lives and revolutionize global wellness.
- Accelerate Your Career: Enjoy competitive salaries, growth opportunities, and the chance to take on leadership roles
- Lead in a High-Growth Environment: Own key initiatives, influence company strategy, and drive impactful health projects in a dynamic, fast-paced setting.
- Collaborate with the Best: Work alongside top professionals in AI and healthcare, learn from experts, and contribute to breakthrough innovations.
