Performance Marketing Manager (D2C Experience Only)
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Job Description
Job Title: Performance Marketing Manager
Location: Sector 39, Gurugram
Experience Required: 35 Years
Industry: Health & Wellness / D2C / E-commerce
Type: Full-Time | On-Site
About Kindly Health:
Kindly Health is a modern wellness brand focused on creating impactful, science-backed solutions in the personal and intimate wellness space. We're on a mission to normalize conversations around taboo health topics and empower people with better choices and products.
Role Overview:
We're looking for a strategic, creative, and data-driven Performance Marketing Manager to drive scalable customer acquisition and retention across digital channels. You'll be responsible for end-to-end campaign planning, execution, tracking, and optimization, ensuring a strong ROI while scaling brand visibility.
Key Responsibilities: Campaign Strategy & Execution
Plan, launch, and manage paid marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and more.
Build and execute full-funnel strategies tailored for D2C performancefrom awareness to conversion.
Develop and A/B test ad creatives, headlines, CTAs, and landing pages to optimize performance.
Data, Analytics & ROI
Monitor daily campaign performance metrics (CPC, CTR, ROAS, CAC, LTV).
Track conversion funnels using Google Analytics, GA4, Facebook Pixel, GTM, etc.
Create performance dashboards and weekly/monthly reports for leadership.
Marketplace & Website Marketing
Run performance campaigns for marketplaces (Amazon, Flipkart) and D2C platforms (Shopify) to boost traffic and conversions.
Collaborate with content and design teams for product page optimization, creative ads, and landing pages.
Cross-Functional Collaboration
Work closely with the creative, growth, influencer, and tech teams to ensure cohesive messaging and funnel optimization.
Coordinate with external agencies or freelancers (if any) for ad ops, automation, or creatives.
Tools & Platforms
Proficiency in Google Ads, Meta Ads Manager, YouTube Ads, Google Analytics (GA4), Hotjar, and UTM tracking tools.
Basic knowledge of email automation tools, retargeting strategies, and CRM integrations is a plus.
Qualifications:
35 years of hands-on experience in performance marketing
Proven track record of scaling D2C brands through paid ads.
Analytical mindset with strong Excel or data studio skills.
Deep understanding of CAC, ROAS, funnel drop-offs, and media buying strategies.
Experience with Shopify, Amazon Ads, or wellness/FMCG sector is a big plus.
Bonus Points If You:
Have worked in startups or high-growth brands.
Are passionate about wellness, personal care, or taboo-breaking topics.
Perks:
Be part of a fast-growing wellness startup making meaningful impact
Creative freedom & experimental mindset encouraged
Fun, young, and open work culture
If your skills are matching our requirement dm [Confidential Information] with 'Performance Marketing - Kindly Health in Title.
Office located in Sector 39, Gurugram
Location: Sector 39, Gurugram
Experience Required: 35 Years
Industry: Health & Wellness / D2C / E-commerce
Type: Full-Time | On-Site
About Kindly Health:
Kindly Health is a modern wellness brand focused on creating impactful, science-backed solutions in the personal and intimate wellness space. We're on a mission to normalize conversations around taboo health topics and empower people with better choices and products.
Role Overview:
We're looking for a strategic, creative, and data-driven Performance Marketing Manager to drive scalable customer acquisition and retention across digital channels. You'll be responsible for end-to-end campaign planning, execution, tracking, and optimization, ensuring a strong ROI while scaling brand visibility.
Key Responsibilities: Campaign Strategy & Execution
Plan, launch, and manage paid marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and more.
Build and execute full-funnel strategies tailored for D2C performancefrom awareness to conversion.
Develop and A/B test ad creatives, headlines, CTAs, and landing pages to optimize performance.
Data, Analytics & ROI
Monitor daily campaign performance metrics (CPC, CTR, ROAS, CAC, LTV).
Track conversion funnels using Google Analytics, GA4, Facebook Pixel, GTM, etc.
Create performance dashboards and weekly/monthly reports for leadership.
Marketplace & Website Marketing
Run performance campaigns for marketplaces (Amazon, Flipkart) and D2C platforms (Shopify) to boost traffic and conversions.
Collaborate with content and design teams for product page optimization, creative ads, and landing pages.
Cross-Functional Collaboration
Work closely with the creative, growth, influencer, and tech teams to ensure cohesive messaging and funnel optimization.
Coordinate with external agencies or freelancers (if any) for ad ops, automation, or creatives.
Tools & Platforms
Proficiency in Google Ads, Meta Ads Manager, YouTube Ads, Google Analytics (GA4), Hotjar, and UTM tracking tools.
Basic knowledge of email automation tools, retargeting strategies, and CRM integrations is a plus.
Qualifications:
35 years of hands-on experience in performance marketing
Proven track record of scaling D2C brands through paid ads.
Analytical mindset with strong Excel or data studio skills.
Deep understanding of CAC, ROAS, funnel drop-offs, and media buying strategies.
Experience with Shopify, Amazon Ads, or wellness/FMCG sector is a big plus.
Bonus Points If You:
Have worked in startups or high-growth brands.
Are passionate about wellness, personal care, or taboo-breaking topics.
Perks:
Be part of a fast-growing wellness startup making meaningful impact
Creative freedom & experimental mindset encouraged
Fun, young, and open work culture
If your skills are matching our requirement dm [Confidential Information] with 'Performance Marketing - Kindly Health in Title.
Office located in Sector 39, Gurugram
More Info
Date Posted: 21/05/2025
Job ID: 114368201
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Last Updated: 21-05-2025 07:47:56 PM
