Role Summary:
Manage marketing and e-commerce programs and activities so that they meet the organization's short and long-term business objectives.
Responsibilities:
You are on a journey to join an exciting Company and be part of our success story. Here we will equip you with the know-how and experience that will define your growth. In this role that you are about to embark on, you are required to carry out the following responsibilities:
- Act as an expert on all matters relating to e-commerce, marketing planning, implementation and management for the region and business centers in order to facilitate the translation of the marketing strategy into actionable plans.
- Provide support as needed for the day-to-day implementation of the regional and local marketing plans, including campaign management, and program measurements.
- Liaise with the HQ Marketing teams to ensure that local campaigns are optimally integrated across channels, reflect the strategic imperatives and incorporate relevant messaging, content and value propositions into field-level programs for the direct sales force (and indirect sales force where appropriate).
- Act as conduit for marketing initiative implementation and go-to-market strategies in the field. Provide local advocacy and sales engagement information.
- Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
- Ensure in-depth knowledge of marketing-related tools, including CRM and marketing automation. Contribute to the development of an effective regional marketing plan & communications strategy.
- Manage the development, distribution, and maintenance of all print and electronic collateral.
- Develop effective relationships with internal stakeholders to facilitate synergies between PR, trade and marketing initiatives.
- Assess market regularly, understands, and reports effectively specific consumer and media trends, and competitive behavior.
Requirements:
To be successful in this role, it is recommended that you should have the following skills and qualifications:
- A degree in the related job field.
- At least 3 to 5 years of working exposure or experience in a similar role.
- Willing to relocate to the job location - Hyderabad.
