Performance Marketing

We're looking for a results-driven Performance Marketing Specialist who excels at generating high-quality real estate leads at scale. This role is heavily focused on paid media, conversion optimization, and revenue impact, with SEO as a supporting function.

If you understand real estate funnels, can optimize CPL aggressively, and know how to turn ad budgets into site visits and site visits into booked deals - this role is for you.

Key Responsibilities

Performance Marketing (Primary Focus)

• Plan, execute, and optimize high-budget lead generation campaigns across Google Ads, Meta Ads, and other paid channels.
• Drive qualified leads, site visits, and conversions with a strong focus on CPL, CPA, and ROI.
• Build and optimize conversion funnels specifically for real estate (landing pages, forms, call funnels).
• Continuously test ad creatives, copies, and landing pages to improve CTR, conversion rates, and ROAS.
• Scale campaigns while maintaining lead quality and cost efficiency.

Real Estate Lead Generation (Core Requirement)

• Leverage prior experience in real estate marketing to run high-performing campaigns.
• Understand buyer journeys (awareness → consideration → site visit → booking).
• Work closely with sales teams to improve lead quality and conversion rates.
• Optimize campaigns for walk-ins, site visits, and qualified inquiries, not just form fills.

Analytics & Optimization

• Track and report performance metrics including CPL, CPA, CTR, CPC, and ROAS.
• Build dashboards that focus on business outcomes (site visits, bookings) rather than vanity metrics.
• Collaborate with web and analytics teams to improve tracking, attribution, and funnel performance.
• Continuously optimize campaigns based on data insights and user behavior.

SEO (Secondary Focus)

• Support SEO efforts across on-page and technical areas.
• Conduct keyword research and competitor analysis to improve organic visibility.
• Work with content teams to optimize landing pages and blogs.
• Monitor key SEO metrics like impressions, clicks, and rankings.

Innovation & Automation

• Stay updated with the latest trends in performance marketing, automation, and AI tools.
• Use tools like ChatGPT and other automation platforms to improve campaign efficiency and creativity.

Requirements

• 2-3 years of experience in performance marketing (PPC + Lead Gen).
• Proven track record of running lead generation campaigns at scale.
• Strong expertise in Google Ads, Meta Ads Manager, GA4, and Tag Manager.
• Deep understanding of conversion funnels, landing page optimization, and CRO.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication skills and ownership mindset.

Brownie Points

• Experience with real estate CRM tools and lead lifecycle management.
• Understanding of call tracking, WhatsApp funnels, and offline attribution.
• Experience with AI-driven marketing tools and automation workflows.
• Knowledge of video marketing and high-converting ad creatives.

What Success Looks Like

• Consistent reduction in CPL and CPA
• Increase in qualified leads and site visits
• Strong alignment between marketing and sales outcomes
• Scalable and repeatable lead generation systems