Performance marketing

Company Description

Unniyarcha is a rapidly growing silver jewelry brand. With an in-house design team, skilled craftsmen, and dedicated manufacturing, Unniyarcha delivers high-quality products. As an online-first brand, Unniyarcha reaches customers across platforms such as its own website, www.Unniyarcha.com, as well as major marketplaces like Amazon and Myntra.

Role Description

This is a full-time on-site role for a junior Performance Marketing role, based in Gurugram. The role involves managing and optimizing digital advertising campaigns, developing and executing marketing strategies, analyzing key performance metrics, and conducting market research to ensure successful campaign outcomes. The candidate will collaborate closely with the senior managers, creative, sales, and product teams to drive customer acquisition, enhance engagement, and achieve business growth objectives. Additionally, responsibilities include staying updated on the latest market trends and technologies, and delivering measurable results for the brand through performance marketing.

Experience : 6+months to 3 years

Qualifications

• Strong communication skills, with the ability to convey ideas effectively and build relationships
• Expertise in Market Research, including the ability to analyze trends and consumer behavior
• Expertie in excel.
• Analytical mindset with the ability to interpret campaign performance data and make informed decisions
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) is a strong advantage
• A bachelor's degree in Marketing, Business, or a related field is preferred