Performance Marketing Executive

Key Responsibilities

1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)

• Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing.
• Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads.
• Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives.
• Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping).
• Expertise in Meta (Facebook and Instagram) advertising, including:

Facebook Ads Manager ,Instagram Ads ,Audience Insights and Custom Audiences ,Retargeting

and Lookalike Audiences ,Dynamic Ads ,Video Ads.

• Strong understanding of all Google Ads formats, including:

Search Ads ,Display Ads ,Video Ads (YouTube) ,Shopping Ads ,App Campaigns ,Experience with

conversion tracking, pixel setup, and event tracking.

2.Reviewing end-to-end PPC strategy and execution on Google and Meta

• Strategizing, creating, and managing campaigns across various digital channels
• Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
• Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes.
• Driving improvements in ROI and cost per acquisition (CPA) across all channels.
• Extensive experience in running tests & experiments, bidding strategies and attribution tools.

3.Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads

• Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness

4.Budget planning and implementation schedules to achieve revenue goals

• Manage budget allocations, bid strategies, and optimize for ROI.
• Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner.

5.Data collection and analysis

• Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns
• Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)
• Establish data collection mechanisms + processes, allowing quick feedback loops for various teams lead qualification, pre-sales and field sales team.
• Measure and improve website traffic and web conversion.
• Monitor competitor activity and keep an eye out for trends.

6.A little bit of everything

• Design and develop different messaging strategies for key stakeholders
• Identify and evaluate new digital technologies and web analytics tools
• Work closely with the wider marketing team to optimize audience and communication strategies
• Collaborate with the content and design teams to create compelling ad creatives and landing page.

CTC Offered - 9LPA - 12LPA