About Us
We are a performance-driven AI marketing company working across e-commerce, application, finance, real estate, SaaS, B2B, and B2C sectors.
Key Responsibilities
E-commerce Performance Marketing
- Run and optimize paid ads on platforms like Amazon Ads, Flipkart Ads, Myntra Ads
- Manage Google Shopping and Meta Shopping campaigns for D2C and brand stores
- Execute performance campaigns for Swiggy, Zomato, Blinkit, Zepto, Instamart, and other delivery platforms
- Optimize campaigns based on ROAS, CTR, CPA, and conversion rates
- Collaborate with design and content teams to improve product visibility and CTR
Tracking, Setup & Attribution
- Set up e-commerce conversion tracking for Shopify, WooCommerce, and custom-built websites
- Manage Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API, and platform-specific tags
- Use tools like Google Merchant Center, Facebook Commerce Manager, and Data Feeds
- Monitor, troubleshoot, and improve product feed health and visibility
Reporting & Analytics
- Prepare campaign performance reports with actionable insights
- Use Google Looker Studio, Excel/Sheets, and internal tools for reporting
- Recommend data-backed strategies to improve ad performance and sales
Media Planning & Budget Management
- Develop media plans for a sales campaign
