Performance Marketing Executive (Fresher)

About the Role:

We are looking for a highly motivated and detail-oriented Performance Marketing Executive (Fresher) to join our marketing team. This is an exciting opportunity to kickstart your career in digital marketing and gain hands-on experience with paid media campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and more.

Key Responsibilities:

· Assist in planning, executing, and optimizing paid marketing campaigns on platforms such as Google, Facebook, Instagram, and LinkedIn.

· Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS) and assist in reporting.

· Collaborate with design and content teams to develop creative ad copies and visuals.

· Conduct keyword research and audience segmentation for campaign targeting.

· Support in A/B testing of creatives, landing pages, and ad strategies.

· Learn and adapt to the latest trends in performance marketing and digital platforms.

What We're Looking For:

· Bachelor's degree in Marketing, Business, or a related field.

· Basic understanding of digital marketing and advertising platforms.

· Eagerness to learn tools like Google Ads, Meta Ads Manager, Google Analytics, and similar platforms.

· Strong analytical and problem-solving skills.

· Good communication skills and a collaborative mindset.

· Certification in digital marketing (Google, Meta, or any online courses) is a plus.

What You'll Get:

· Hands-on experience with real-world campaigns and clients.

· Mentorship from experienced marketers.

· Opportunity to grow in a fast-paced, performance-driven environment.

• · Access to learning tools, courses, and growth paths.