Performance Marketing executive ( D2C + Marketplaces)

About The Skin Story

The Skin Story, established in 2019, is a science-led skincare brand dedicated to providing affordable, effective, and result-driven skincare solutions. Inspired by real consumer skin concerns, we focus on simplifying skincare routines and delivering impactful results through high-performance formulations.

We believe in empowering individuals with knowledge and transparency, helping them embrace their skin's uniqueness with confidence. At The Skin Story, we are building a modern D2C brand that blends science, simplicity, and authenticity.

About the Role

We are looking for a data-driven Performance Marketing Executive who can own and scale revenue across digital channels and marketplaces.

This is not just an ads execution role, it is a growth ownership role, where you will be responsible for CAC, ROAS, conversion efficiency and revenue scaling across platforms.

Key Responsibilities

1. Paid Media Growth (Core Ownership)

Plan, execute, and optimize campaigns across:

Meta (Facebook & Instagram Ads)

Google Ads (Search, Display, YouTube)

Drive scalable revenue growth while maintaining target CAC & ROAS

Continuously optimize campaign structure and performance

2. Funnel & Conversion Optimization

Own end-to-end funnel performance:

Ads - Landing Page - Checkout

Improve CTR, CVR and ROAS through:

A/B testing of creatives, hooks, and messaging

Testing offers, bundles, and pricing strategies

Collaborate with creative & design teams for performance-led content

3. Marketplace Growth (Amazon, Nykaa, Flipkart)

Manage and optimize performance campaigns on marketplaces

Improve:

Product visibility & ranking

Conversion rates

Organic + paid performance

Work on:

Keyword strategy

Listing optimization

Review generation & rating improvement

4. Data, Analytics & Reporting

Track key performance metrics:

CAC, ROAS, MER, LTV:CAC, CVR

Use tools like:

Google Analytics

Meta Ads Manager

Marketplace dashboards

Identify performance gaps and optimize continuously

5. Budget & Scaling Strategy

Manage monthly performance budgets efficiently

Scale winning campaigns aggressively

Quickly cut underperforming ads to maintain efficiency

Ensure optimal allocation across platforms

6. Growth Experiments & Innovation

Run continuous experiments across:

New audiences & targeting strategies

UGC ads, influencer whitelisting, creator ads

Creative formats and hooks

Stay updated with latest D2C performance marketing trends

Drive innovation in acquisition strategy

Qualifications

Strong expertise in performance marketing & paid media

Analytical mindset with strong data interpretation skills

Experience in D2C / eCommerce growth preferred

Proficiency in Meta Ads, Google Ads, and analytics tools

Strong understanding of funnel optimization & CRO

Prior skincare / beauty industry experience is a plus (not mandatory)

Bachelor's degree in Marketing / Business / related field

Why Join Us

Work with a fast-growing D2C skincare brand

Ownership of end-to-end digital growth

High-impact, performance-driven role

• Opportunity to directly influence revenue and scale