Performance Marketing Executive

About EFICYENT

EFICYENT specializes in cross-border payments and international money transfers for businesses and individuals. It simplifies global transactions by offering multi-currency accounts, real-time currency conversion, and API integrations across more than 190 countries and 100 currencies.

Job Summary

EFICYENT is looking for a results-driven Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns that drive lead generation, customer acquisition, and brand growth.

Key Responsibilities

• Manage campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Monitor and optimize campaign performance.
• Track key metrics such as CPL, CPA, ROAS, and conversion rates.
• Conduct A/B testing to improve campaign effectiveness.
• Collaborate with content and design teams to create campaign assets.
• Generate performance reports and actionable insights.

Requirements

• 2-5 years of experience in performance marketing.
• Hands-on expertise in Google Ads and LinkedIn Ads.
• Strong analytical and reporting skills.
• Experience with Google Analytics and Tag Manager.

Preferred

• Experience marketing B2B fintech, SaaS, or financial services products.