Job Title: Performance Marketer (Media Buyer)Location:
This position is permanently remote, allowing you to work from anywhere.
Employment Type:
Full-time
About Growthify Media
Growthify Media is a performance marketing agency for coaches, creators, and trainers. We help our clients scale exponentially and profitably by building high-performing funnels and running data-driven ad campaigns.
We work with top trainers and coaches across the industry and currently manage ad spends of more than 5 Crores per month. We're growing at 2X speed.
We are a fun-loving team of 45+ members, including performance marketers, graphic designers, video editors, copywriters, and leadership professionals from all over the country. We are united by one clear mission:
Disrupting education by helping meaningful coaches reach more people.
Why Are We Hiring for This Position
To expand our capabilities in driving high-performing ad campaigns for our clients while effectively managing large advertising budgets.
What Does the Ideal Candidate Look Like
- 23 years of digital marketing experience in paid customer acquisition
- Hands-on experience managing daily ad budgets exceeding 2L
- In-depth knowledge of Meta Ads with Conversions/Sales objectives
- In-depth knowledge of Google Ads with Conversions/Sales objectives
- Experience with WordPress, ClickFunnels, or other page builders, including setting up or verifying Meta Pixel and Google Ads conversion tracking
- Proficiency in Google Sheets or Excel
- Strong written and verbal communication skills
- Ability to derive insights from current and historical data and trends
- Willingness to unlearn and relearn quickly as situations demand
Bonus Points If You Have:
- Experience working with coaching and ed-tech funnels
- Experience running YouTube ads optimized for sales conversions
- Prior client-facing experience
- Basic knowledge of coding or web development
- Copywriting experience for creative briefs, ad copies, and video ad scripts
Roles & Responsibilities
- Plan and launch campaigns with conversion/sales objectives across Meta Ads and Google Ads
- Create daily, weekly, and monthly performance reports in Google Sheets and share insights, learnings, and next steps
- Optimize campaigns for cost efficiency and performance, including landing page and funnel optimization
- Conduct continuous A/B testing on audiences and creatives
- Collaborate with clients, web developers, creative, and marketing teams to test, scale, and optimize growth channels
- Execute weekly and monthly growth plans while managing marketing budgets across platforms
- Consistently achieve user acquisition and performance targets
- Create creative briefs, ad copies, and video ad scripts
- Communicate campaign health and performance updates with internal stakeholders and provide optimization recommendations
What's Necessary
- A personal laptop
- Stable internet connection and power backup
- Availability as per Indian Standard Time (IST)
- A strong desire to learn best practices and stay updated with the latest trends
What Do You Get
- Competitive salary
- Above-average career growth, appraisals, and benefits
- Opportunity to work with top coaches and ed-tech brands
- Health cover
- Work from anywhere
- A high-standard, fun-loving, collaborative, and growth-focused work environment
Do Not Apply If:
- You lack experience handling high-budget ad campaigns
- You are unwilling to work collaboratively with cross-functional teams
