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hrl infotechs

Marketplace Sales Specialist

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  • Posted 2 months ago
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Job Description

Location: Jaipur

Department: Business Development

Reporting To: Director – Growth / BDM

ROLE SUMMARY

We are looking for a high-ownership, revenue-focused B2B Lead Generation Specialist who can independently generate, qualify, nurture, and convert leads using platforms like Indiamart, Alibaba, TradeIndia, Global Sources, and other B2B channels.

This is not a typical executive/coordination role — the person will be responsible for end-to-end business acquisition, including creating visibility, driving inquiries, managing responses, negotiating, and converting inquiries into real orders.

The goal is simple: Consistent high-quality leads Conversions Sales Revenue growth.

KEY RESPONSIBILITIES1. Lead Generation (Full Ownership)

  • Create, manage, and optimise company catalog/profile on Indiamart, Alibaba, TradeIndia, Global Sources, ExportersIndia, etc.
  • Ensure listings are accurate, updated, keyword-rich, and competitive.
  • Daily monitoring of inquiries, buyer requests, and new opportunities.
  • Respond within 5–10 minutes to hot leads for maximum conversion.

2. Lead Qualification & Response Management

  • Filter genuine buyers vs non-serious inquiries.
  • Ask the right qualification questions (MOQ, budget, target market, delivery timelines, payment terms).
  • Maintain a structured CRM for all leads, follow-ups, and movement in the funnel.

3. Sales Conversion

  • Share product catalog, pricing sheets, samples, and proposals.
  • Conduct negotiations on MOQ, pricing, delivery, and payment terms.
  • Coordinate with internal team for quotations and ensure timely dispatch of proforma invoices.
  • Close orders and achieve monthly sales targets through B2B channels.

4. Marketplace Performance & Optimization

  • Improve profile ranking and visibility using platform best practices.
  • Track competitor listings, pricing, and response strategies.
  • Maintain high response rate & strong buyer feedback score on platforms.
  • Run paid Indiamart/Alibaba promotions to boost inquiries.

5. Coordination & Execution

  • Work closely with product, sourcing, and production teams to provide buyer-specific solutions.
  • Ensure accurate order processing, shipment preparation, and documentation support.
  • Proactively follow up for repeat orders and build long-term B2B relationships.

6. Reporting & Data Ownership

  • Maintain daily/weekly MIS for inquiries, conversions, and revenue.
  • Track full funnel metrics:
  • Leads received
  • Leads qualified
  • Samples sent
  • Quotations shared
  • Orders closed
  • Revenue/month
  • Present insights on improving conversion and increasing sales.

REQUIRED EXPERIENCE & SKILLSExperience

  • 1-2 years hands-on experience with Indiamart, Alibaba, or B2B portals.
  • Strong track record of closing B2B deals (India or export).
  • Experience handling categories like FMCG, industrial products, handicrafts, home & kitchen, food, apparel, or similar is a plus.

Skills

  • Excellent communication (written + verbal).
  • Strong negotiation, objection handling, and deal closure ability.
  • Fast response time & discipline in CRM management.
  • Ability to handle 40–80+ inquiries per day.
  • Familiar with export documentation (bonus, not mandatory).
  • High energy, self-driven mindset — comfortable with targets.

PERFORMANCE MEASUREMENT (KPIs)

The role will be evaluated through:

  • Lead Response Time
  • Lead Qualification Rate
  • Conversion Rate (Inquiry Order)
  • Monthly Revenue from B2B channels
  • Repeat Order Ratio
  • Profile ranking & response ratings on Indiamart/Alibaba
  • CRM accuracy & follow-up discipline

WHAT THIS ROLE IS NOT

To avoid confusion — this role is NOT:

  • A simple backend profile
  • A data entry role
  • A coordination-only role
  • A non-target role

This is a revenue-generating, target-driven, growth-focused position.

WHY JOIN US

  • Direct role in scaling global B2B business
  • Work closely with leadership for growth
  • Freedom to experiment with new channels and strategies
  • Performance-based growth and incentives

Job Type: Full-time

Work Location: In person

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About Company

Job ID: 138592789