Position: Performance Marketing Manager
Location: New Delhi
Roles & Responsibilities:
- Plan and manage paid campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
- Conduct market research and optimize ad creatives, copies, and landing pages.
- Monitor and analyze campaign performance using GA4, Meta Business Suite, and other analytics tools.
- Optimize campaigns for KPIs: CTR, CPC, ROAS, CPA, Conversion Rate, CAC.
- Perform A/B testing on creatives, audience, and bidding strategies.
- Manage ad budgets and use smart bidding: Target CPA, Maximize Conversions, ROAS bidding.
- Work with design/content teams to create high-performing ads aligned with brand goals.
- Build and refine audiences using demographics, interests, behaviors, and lookalike + retargeting strategies.
- Implement tracking: UTMs, Pixels, Conversion Tracking, GTM.
- Prepare performance reports with actionable insights.
- Track industry trends, competitor activities, and explore new marketing opportunities.
- Experiment with new ad formats, automation, AI tools, influencer/affiliate marketing, and UGC ads.
Requirements:
- 5-8 years of experience in performance marketing or paid media with a proven track record of managing high-budget campaigns for FMCG products.
- Technical Skills:
- Hands-on experience with Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and third-party tracking tools.
- Strong proficiency in data analysis, A/B testing, and conversion rate optimization (CRO).
- Knowledge of SEO, landing page optimization, and remarketing strategies is a plus.
- Soft Skills:
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication skills to collaborate with creative, content, and development teams.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Preferred Qualifications:
- Google Ads & Facebook Blueprint certifications are a plus.
- Experience with eCommerce, SaaS, or lead-generation campaigns.
- Familiarity with automation tools, AI-driven bidding, and third-party ad management platforms.
Send Your Cvs at [Confidential Information]
or you can Whatsapp at 7004406945
