Performance Marketing Manager

Job Description: Performance Marketing Manager (Paid Media)

Location: Delhi Employment Type: Full-Time Experience: 58 Years (B2B Lead Gen & High-Ticket Sales Focus)

About Symbroj Group

Symbroj is a diversified conglomerate driving innovation across three distinct sectors. We operate at the intersection of creative media services and critical green energy infrastructure:

• Symbroj Media: A premier service provider in PR, Publication, and Exhibition/Conference promotion.

• Symbroj Solar: A leading EPC player specializing in Commercial & Residential Solar Rooftop solutions.

• Symbroj Cleantech: A pioneer in Green Energy, focusing on Hydrogen Plant EPC solutions.

  
  

The Role

We are seeking a data-obsessed Performance Marketing Manager to own the paid media strategy for our diverse portfolio. You will not just be running ads; you will be engineering lead pipelines for intangible services (PR) and high-value technical projects (Solar/Hydrogen).

You will manage substantial budgets across Google, LinkedIn, and Meta, ensuring that every rupee spent contributes to a measurable pipeline of Sales Qualified Leads (SQLs).

Key Responsibilities

1. Google Ads (Search & Display)

• For Solar EPC: Architect high-intent Search campaigns targeting keywords like Industrial Solar Installation, CAPEX Solar Model, and Rooftop Solar Subsidy.

• For Media Services: Capture demand from corporate event managers seeking PR Agencies and Exhibition Management Services.

• Technical: Manage negative keyword lists aggressively to reduce waste and utilize geo-fencing for localized solar campaigns.

2. LinkedIn Ads (ABM & B2B Precision)

• For Hydrogen (Cleantech): Execute Account-Based Marketing (ABM) campaigns targeting specific decision-makers (CXOs, Plant Heads) in Heavy Industries (Steel, Cement, Chemical).

• Strategy: Utilize Lead Gen Forms to reduce friction and Sponsored InMail to bypass gatekeepers.

3. Facebook/Meta Ads (Retargeting & B2C)

• For Solar: Deploy visual lead-gen ads targeting residential homeowners and SME owners interested in energy cost reduction.

• For Events: Run Event Response and Ticket Sales campaigns for Symbroj Media's exhibitions to maximize footfall.

• Retargeting: Implement Meta Pixel strategies to nurture visitors who viewed our technical case studies but did not inquire.

4. Analytics & CRM Integration

• Tracking: Set up end-to-end conversion tracking using Google Tag Manager (GTM) and GA4.

• Lead Quality Loop: Work closely with the Sales team to review lead quality in the CRM (e.g., Zoho/Salesforce) and adjust ad targeting based on which leads actually close.

• Reporting: Deliver weekly reports on CPL (Cost Per Lead), ROAS, and CAC (Customer Acquisition Cost).

5. Creative & Funnel Optimization

• Design high-converting Landing Page structures (wireframes) to ensure ad relevance and high Quality Scores.

• A/B test ad creatives (e.g., Technical Datasheet vs. Client Testimonial) to optimize Click-Through Rates (CTR).

  
  

Success Metrics (KPIs)

• Lead Volume & Quality: Monthly volume of SQLs generated for Solar (Residential/Commercial) and Hydrogen inquiries.

• Cost Efficiency: Maintaining CPL (Cost Per Lead) within defined targets for each vertical.

• ROAS: Return on Ad Spend for exhibition ticket sales and media services.

  
  
  

Requirements

1. Professional Experience:

• 36 Years of hands-on experience in Paid Media Buying (PPC).

• Must have managed a monthly ad spend of at least 2 Lakhs+.

• B2B Experience is Non-Negotiable: You must have experience generating leads for services, real estate, education, or engineering sectors. (E-commerce-only experience is not suitable for this role).

2. Platform Mastery:

• Google Ads (Expert Level): Deep knowledge of Search Campaigns (Keywords, Match Types, Bidding Strategies) and Display/Discovery ads.

• LinkedIn Ads (Intermediate/Expert): Ability to use LinkedIn Campaign Manager for Account-Based Marketing (ABM) to target CXOs and decision-makers for the Hydrogen/EPC division.

• Meta Ads (Facebook/Instagram): Experience with Lead Gen Forms, Custom Audiences, and Retargeting strategies.

3. Technical & Analytical Skills:

• Tracking & Attribution: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). You must know how to set up conversion events (e.g., tracking a Download Brochure button click).

• Excel/Google Sheets: Advanced skills (Pivot tables, VLOOKUP) to analyze data and report on Cost Per Lead (CPL) and ROI.

• Landing Page Optimization: Understanding of what makes a landing page convert. Ability to suggest changes to the design team to improve Quality Scores.

4. Industry Aptitude:

• Ability to understand and market Technical Products. You don't need to be an engineer, but you must be able to write ad copy that appeals to a factory owner looking for a Solar Plant or a Hydrogen setup.

  
  
  
  

Preferred Qualifications (Nice-to-Haves)

• Certifications: Google Ads Search/Display Certification or Meta Media Buying Professional.

• CRM Knowledge: Experience using HubSpot, Salesforce, or Zoho to track lead status after the click.

• Copywriting: Ability to write your own ad headlines and descriptions without relying on a content writer for every small change.

  
  
  
  

Soft Skills (The Symbroj Fit)

• Budget Integrity: We need someone who treats the company's ad budget like their own moneyoptimizing constantly to reduce waste.

• Agility: Ability to switch mindsets quickly (e.g., spending the morning optimizing a Solar campaign for homeowners and the afternoon planning a PR campaign for corporate clients).

• Data Storytelling: Ability to explain complex data to management in simple terms (e.g., We spent 10k, got 5 leads, and here is why that is good/bad).

  
  
  

Benefits

What's In It For You (Why Join Symbroj)

At Symbroj, we don't just offer a job; we offer a launchpad for your career. Because we operate in three different industries, you will learn more in one year here than you would in three years at a standard agency.

• Triple Industry Exposure: You won't just learn marketing; you will learn how to market Services (Media/PR), Consumer Tech (Solar), and Deep Tech (Hydrogen). This diversity will make your resume stand out instantly in the future.

• Future-Proof Your Career: Gain hands-on experience in the Green Energy & Sustainability sectorthe fastest-growing industry in the world right now.

• Direct Mentorship: Unlike big MNCs where you are just a number, here you will work directly with the Managing Director and Senior Leadership. You will see how business decisions are made up close.

• Full Ownership: You will not be micromanaged. You will have the creative freedom to design posts, write captions, and suggest new ideas for our social media growth.

• Skill Upgrading: We encourage learning. You will get the chance to master tools like Canva Pro, LinkedIn Campaign Manager, and AI Marketing Tools (ChatGPT/Jasper) on the job.

• Networking Opportunities: Through our Media & Events division, you will get exposure to high-level conferences, exhibitions, and industry leaders.

• Performance Recognition: We believe in rewarding hard work. Consistent performance and lead generation can lead to appraisals and role upgrades.