Marketing Manager

JOB DESCRIPTION: MARKETING MANAGER

Company: Pinnacle Xplore

Location: Remote (India)

Experience Required: 36 years

Industry Preference: EdTech / Education / Services

Employment Type: Full-time

ABOUT PINNACLE XPLORE

Pinnacle Xplore is a US-based tutoring and education services company delivering personalized one-on- one academic support for K12, AP courses, SAT/ACT, and college preparation.

Having built a strong foundation in the US market, the organization is now focused on accelerated growth across multiple international regions, strengthening its brand presence and parent trust globally.

Pinnacle Xplore is transitioning from task-based marketing to outcome-driven growth, with Marketing positioned as a core revenue-enabling function, closely aligned with leadership, sales, and operations.

ROLE OVERVIEW

We are seeking a high-ownership, execution-focused Marketing Manager who can drive lead generation, brand authority, and market expansion across multiple geographies.

This role exists to ensure a steady pipeline of qualified leads while simultaneously building Pinnacle Xplore into a trusted, parent-first education brand in every target market.

The ideal candidate understands international audiences (especially US parents), performance marketing, SEO-led expansion, and content-driven trust-building.

CORE OBJECTIVE

High-Velocity Lead Generation and Market Expansion

Generate consistent, qualified inquiries

Control acquisition costs within defined budgets

Build local authority and trust in expansion regions

Enable scalable and sustainable growth

KEY RESPONSIBILITIES

Marketing Strategy and Outcome-Oriented Planning

Develop and execute monthly and quarterly marketing plans aligned with growth goals

Shift marketing from activity-based execution to measurable outcomes such as leads, conversions, and ROI

Plan campaigns for K12 tutoring, SAT/ACT preparation, AP courses, and seasonal enrollment cycles

Coordinate with leadership on promotions, referral initiatives, and expansion launches

Digital and Performance Marketing

Own and optimize paid campaigns across Google Ads and Meta (Facebook and Instagram)

Focus on cost per lead, conversion rates, and overall return on investment

Track, analyze, and continuously improve campaign performance

Work with tools such as Google Analytics and Meta Ads Manager

Coordinate SEO execution internally or with external partners

Multi-Geographic SEO and Expansion Marketing

Build and manage localized landing pages for key expansion regions across the United States, Middle East, and United Kingdom

Adapt messaging to local parent concerns, academic expectations, and cultural context

Evaluate expansion regions based on demand trends, competition, and ROI potential

Content, Social Media, and Thought Leadership

Plan and manage content calendars for Instagram, Facebook, and LinkedIn

Oversee creation of short-form videos, reels, posts, flyers, and ad creatives

Drive thought leadership content addressing real parent pain points such as academic stress and college admissions pressure

Ensure a consistent brand voice and positioning across platforms

Engage actively with comments, messages, and community discussions

Lead Generation, Funnel, and Lifecycle Management

Improve performance of landing pages, inquiry funnels, demos, and webinars

Work closely with sales and operations teams to improve lead quality and conversions

Own email marketing and lifecycle automation including lead nurturing and follow-ups

Monitor funnel drop-offs and optimize continuously

Strategic Partnerships and Referral Engine

Build and formalize referral relationships with schools, libraries, and community organizations

Create a scalable referral engine supported by testimonials, social proof, and incentive-based programs

Brand Building and Reputation Management

Implement a structured review and testimonial collection system

Strengthen brand credibility and trust across platforms

Highlight achievements, partnerships, success stories, and outcomes

Maintain strong brand sentiment and parent confidence

Reporting, Analytics, and Growth Metrics

Prepare weekly and monthly performance reports

Track qualified leads, conversion rates, engagement metrics, and brand sentiment

Recommend continuous, data-backed improvements

REQUIRED SKILLS AND QUALIFICATIONS

Proven experience as a Marketing Manager or Senior Digital Marketer

Strong expertise in paid advertising, SEO fundamentals, and email marketing

Experience handling US audiences, with preference for exposure to international markets

Excellent written and verbal English communication

Ability to work independently in a remote, high-ownership role

Familiarity with tools such as Canva, Google Ads, Meta Ads Manager, and Mailchimp

GOOD TO HAVE

Experience in education services or EdTech

Understanding of the US academic calendar and test-prep ecosystem

Video-first or short-form content marketing experience

Exposure to multi-region or international expansion

WHAT WE OFFER

Opportunity to work with a rapidly growing US-based education brand

Remote role with direct ownership of growth outcomes

High visibility, accountability, and learning curve

Competitive compensation aligned with experience and performance