We are seeking a dynamic Marketing Manager to join our in-house marketing team to drive and execute marketing strategies in high-demand technology domains including networks, cloud, data centers, cybersecurity, digital workplace, AI, and automation. This role demands a strong background in B2B IT marketing, with a proven ability to execute go-to-market strategies, drive demand generation, and enable field readiness. The ideal candidate is a highly collaborative marketer who thrives in a dynamic and fast-paced environment.
Key Responsibilities:-
Develop Services and Solutions Marketing Strategy
- Craft comprehensive marketing plans for IT solutions and services aligned with business goals.
- Conduct market and customer research to inform positioning and messaging strategies.
Define and Execute GTM campaigns
- Collaborate with sales, delivery, and tech leadership teams to ensure alignment and execution of GTM initiatives.
Develop Market Readiness Kits
- Create marketing assets such as pitch decks, case studies, battle cards, and FAQs.
- Ensure cross-functional teams are equipped with messaging, positioning, and sales assets ahead of customer engagements.
Enable Demand Generation
- Partner with corporate marketing and inside sales teams to plan and execute lead generation campaigns.
- Analyze campaign performance and optimize for higher conversion and ROI.
Elevate Our Competitive Position Among Stakeholders
- Develop competitive intelligence assets and differentiation strategies.
- Position the company as a thought leader through content, webinars, and strategic partnerships.
Drive Marketing Operations Excellence
- Implement metrics-driven marketing processes for better performance tracking and optimization.
- Adjust strategies and tactics based on campaign performance and stakeholder feedback.
Qualifications & Skills:-
Educational Background:
- Master's degree in Marketing, Business Administration, or related field. A degree from a premium institute is highly preferred.
- Bachelor's degree in Engineering from a reputed institute.
Experience:
- 8+ years of experience in marketing roles, with a focus on IT infrastructure, specifically in domains like cybersecurity, cloud computing, networking, service management, and digital workspace solutions.
- Prior experience working in B2B tech marketing, especially in IT infrastructure-related companies or agencies, is required.
Skills:
- Strong understanding of IT infrastructure, cybersecurity, networking, cloud services, and service management.
- Expertise in digital marketing, including SEO, SEM, email marketing, social media, and lead generation tactics.
- Excellent written and verbal communication skills, with an ability to translate technical concepts into clear, compelling content.
- Strong analytical skills to evaluate the success of campaigns and make data-driven decisions.
Personality & Traits:
- A proactive self-starter who thrives in a fast-paced, ever-evolving environment.
- Strong leadership qualities and the ability to work cross-functionally with teams including sales, product, and senior leadership.
- Ability to manage multiple projects simultaneously and deliver results within deadlines.
