Senior Marketing Manager

Key Responsibilities:

• Design and own the full-funnel marketing strategy for new initiatives to scale reach and enrollments.
• Build and lead a high-performance team across performance marketing, influencers, content, and offline execution.
• Drive large-scale paid campaigns across digital platforms (Meta, Google, YouTube, etc.) with strong ROI.
• Build brand trust and recall among freshers and their parents across Tier 2 and Tier 3 cities.
• Lead vernacular marketing initiatives to improve accessibility and conversion.
• Partner with creators, influencers, and career coaches to build credibility and generate high-quality leads.
• Conceptualize and run offline marketing campaignscollege activations, seminars, banners, etc.to penetrate regional markets.
• Own marketing analytics, CAC, conversion funnels, and cost-effective scale-up.
• Collaborate closely with sales and operations to align messaging, timing, and targeting for maximum impact.
• Continuously optimize campaigns based on data, market trends, and learner feedback.

Requirements:

• 710 years of experience in marketing, with at least 1+ years in a leadership role.
• Proven experience in high-volume B2C or D2C marketing targeting youth or freshers.
• Strong track record in digital performance marketing and lead generation at scale.
• Ability to think strategically while executing tactically in a fast-paced environment.
• Demonstrated experience in building regional/vernacular campaigns and creator partnerships.
• Deep understanding of lower-funnel conversion metrics and CAC optimization.
• Hands-on experience working with marketing automation, attribution, and analytics tools.

Skills:

Must-Have

• Experience in running integrated marketing campaigns across performance, brand, and influencer channels.
• Strong leadership and cross-functional collaboration skills.
• High ownership, bias for action, and strong analytical thinking.
• Ability to operate in a fast-scaling, metrics-driven environment.
• Deep understanding of youth behavior and aspirational messaging.

Good-to-Have

• Experience in EdTech, skilling, test prep, or placement-focused products.
• Regional marketing experience across India.
• Prior exposure to offline events, roadshows, or college activations.
• Familiarity with tools like GA4, Meta Ads Manager, Google Ads, and CRM systems.